ETV Bharat / sitara
జెన్నీ గ్రీన్ డ్రెస్... తెచ్చింది గూగుల్ ఇమేజెస్!
2000 సంవత్సరం గ్రామీ అవార్డు వేడుకల్లో జెన్నిఫర్ లోపెజ్ వేసుకున్న దుస్తులు ప్రజలను అమితంగా ఆకట్టుకున్నాయి. ఆమె డ్రెస్ కోసం వెతికేసరికి కంప్యూటర్ సర్వర్లు సైతం క్రాష్ అయ్యాయి. అప్పటి నుంచి గూగుల్.. ఇమేజెస్ను ప్రారంభించింది.
జెన్నీ
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Published : May 12, 2019, 6:35 PM IST
| Updated : May 12, 2019, 6:44 PM IST
ఇంటర్నెట్లో ఫొటోల కోసం చాలామంది గూగుల్ ఇమేజెస్ను వాడతారు. మరీ ఈ ఇమేజెస్ పోర్టల్ ఎలా ప్రారంభమైందో మీకు తెలుసా..! మొదట్లో గూగుల్ను సెర్చ్ ఇంజిన్గా మాత్రమే వాడేవాళ్లు. అప్పట్లో గూగుల్ ఇమేజెస్ ఉండేవి కావు. కానీ 2000 సంవత్సరంలో జెన్నిఫర్ లోపెజ్ వేసుకున్న డ్రెస్ మాత్రం.. ఇమేజెస్ పోర్టల్ను తీసుకురావాలనే ఆలోచనను రేకెత్తించింది.
2000 సంవత్సరంలో జరిగిన గ్రామీ అవార్డు వేడుకకు ప్రముఖ గాయని, నటి జెన్నిఫర్ లోపెజ్ హాజరైంది. ఉల్లి పొర లాంటి ఆకుపచ్చ వస్త్రాలతో మెరిసిన జెన్నీ.. అందరినీ ఆకర్షించింది. మరుసటి రోజు దినపత్రికల్లో, టీవీల్లో ఆమె డ్రెస్ గురించే వార్తలు షికారు చేశాయి. ప్రజలు జెన్నీ డ్రెస్ కోసం వెతికేసరికి కంప్యూటర్ సర్వర్లు సైతం క్రాష్ అయ్యాయి. అప్పటి నుంచే గూగుల్ సంస్థ ఇమేజెస్ను ప్రారంభించింది. గూగుల్ ఇమేజెస్ తీసుకొచ్చేందుకు పరోక్షంగా సాయపడిన జెన్నీకి అభినందనలు కూడా తెలిపిందా సంస్థ.
ఇంటర్నెట్లో ఫొటోల కోసం చాలామంది గూగుల్ ఇమేజెస్ను వాడతారు. మరీ ఈ ఇమేజెస్ పోర్టల్ ఎలా ప్రారంభమైందో మీకు తెలుసా..! మొదట్లో గూగుల్ను సెర్చ్ ఇంజిన్గా మాత్రమే వాడేవాళ్లు. అప్పట్లో గూగుల్ ఇమేజెస్ ఉండేవి కావు. కానీ 2000 సంవత్సరంలో జెన్నిఫర్ లోపెజ్ వేసుకున్న డ్రెస్ మాత్రం.. ఇమేజెస్ పోర్టల్ను తీసుకురావాలనే ఆలోచనను రేకెత్తించింది.
2000 సంవత్సరంలో జరిగిన గ్రామీ అవార్డు వేడుకకు ప్రముఖ గాయని, నటి జెన్నిఫర్ లోపెజ్ హాజరైంది. ఉల్లి పొర లాంటి ఆకుపచ్చ వస్త్రాలతో మెరిసిన జెన్నీ.. అందరినీ ఆకర్షించింది. మరుసటి రోజు దినపత్రికల్లో, టీవీల్లో ఆమె డ్రెస్ గురించే వార్తలు షికారు చేశాయి. ప్రజలు జెన్నీ డ్రెస్ కోసం వెతికేసరికి కంప్యూటర్ సర్వర్లు సైతం క్రాష్ అయ్యాయి. అప్పటి నుంచే గూగుల్ సంస్థ ఇమేజెస్ను ప్రారంభించింది. గూగుల్ ఇమేజెస్ తీసుకొచ్చేందుకు పరోక్షంగా సాయపడిన జెన్నీకి అభినందనలు కూడా తెలిపిందా సంస్థ.
UK BROWN BALLET SHOES
SOURCE: ASSOCIATED PRESS
RESTRICTIONS: AP CLIENTS ONLY
LENGTH: 6:27
SHOTLIST:
ASSOCIATED PRESS - AP CLIENTS ONLY
London, UK - 3 April 2019
1. Various of dancers from the company Ballet Black, for dancers of black and Asian descent, warming up
2. Various of dancer putting on brown pointe shoes
3. Close of feet dancing in brown pointe shoes
4. Various of Cira Robinson, Ballet Black Senior Artist, in class
5. SOUNDBITE (English) Cira Robinson, Senior Artist, Ballet Black:
"Pink tights, pink shoes, it's the uniform. But it's not until you get older and you notice your top half doesn't really match the bottom or you're not wearing tights at all and you're just in these pink shoes and you notice that the line isn't as long and seamless as it could be. It's all about being introduced to the idea, not forcing it on people, but introducing it to them."
6. Close of dancer's feet in brown pointe shoes
7. Various of Ballet Black dancers in class, including one dancer in bronze pointe shoes
8. SOUNDBITE (English) Cassa Pancho MBE, Founder & Artistic Director, Ballet Black:
"To walk into a shop like Freed which is a very traditional ballet shop, it's been going for 90 years or more, to be able to walk into there and see first of all different ethnicities on the poster for pointe shoes is a massive deal in the British ballet world. And certainly our dancers and our students who are using those shoes say they are just so excited, they feel very accepted and they feel that they are being seen by the ballet establishment."
9. Various of Ballet Black dancers in class
10. SOUNDBITE (English) Cassa Pancho MBE, Founder & Artistic Director, Ballet Black:
"I think the next thing to look at in ballet is who are the gatekeepers of ballet. So who are running the companies, who is programming the work, who is making the work. Because ballet is still very traditional in a lot of ways. So there is more modern stuff coming through, and it's more common now for a big ballet company to be doing very modern work. But I'm now interested in who is telling those stories, what is their background, because just a different perspective, whether it's your race, or your heritage, or your country, will change what we see on stage. And I think when we change that we'll change what's in the audience and we'll change the culture of ballet so that it feels more inclusive."
ASSOCIATED PRESS - AP CLIENTS ONLY
London, UK - 5 April 2019
11. Various of Freed of London employee making bronze pointe shoes
12. Set up shot of Krystal Karmody, Marketing Manager, Freed of London
13. SOUNDBITE (English) Krystal Karmody, Marketing Manager, Freed of London:
"Since starting the company in 1929, Frederick Freed had always been a big believer in making the shoe to fit the dancer. And that's been our ethos throughout the years. And this was the next step and evolution of that. There are dancers of many ethnicities, using the shoes for many different things, whether they're wearing tights or not. And it's just a case of making the shoe to fit the dancer. And there is a demand for it and we felt that we had to step up and be able to provide those shoes for every dancer."
14. Various of pink pointe shoes on a rack
15. Various of bronze pointe shoes
LEADIN:
Brown ballet pointe shoes are being made for the first time in the UK.
It cuts down the hours dancers spend changing the colour of pink shoes, and is being seen as a big move for diversity in what is often regarded an elitist art.
STORYLINE:
These dancers at London's Ballet Black company are not simply warming up, they're also staging a revolution.
What might be viewed as a small detail during class - putting on their ballet shoes - is being hailed as an important move for diversity in the ballet world.
That's because their pointe shoes - the specially made shoes that ballerinas wear to allow them to dance on the tips of their toes - are brown, rather than the staple pink.
Dance company Ballet Black - a UK based professional ballet company for dancers of Black and Asian descent - has been working with dance shoe maker Freed of London to produce pointe shoes for black, Asian and mixed race dancers, in brown and bronze hues.
In the past, black dancers had to put makeup matching their skin tone on their pink shoes - a process labelled 'pancaking'.
This could mean an hour or more of application and re-applications, the deterioration of the shoes, and having to clean makeup marks off stage floors.
Ballet dancers aim to make the line from their fingertip to shoulder and thigh to toe perfectly straight and unbroken. So having pink tights or non matching colour shoes would 'break' that line.
Dancers at Ballet Black find tights of their skin tone or don't wear tights at all.
Cira Robinson, is a Senior Artist at Ballet Black. She came up with the idea to use different colour satin on the shoes when looking through examples of the material in a shop.
"Pink tights, pink shoes, it's the uniform," Robinson says.
"But it's not until you get older and you notice your top half doesn't really match the bottom or you're not wearing tights at all and you're just in these pink shoes and you notice that the line is not as long and seamless as it could be."
And she believes that bringing in the change will have positive results.
"It's all about being introduced to the idea, not forcing it on people, but introducing it to them."
She went to Freed of London, which has been making ballet shoes since 1929, and asked if they could help.
They said they could and that lead to a process of around 18 months in which the shoes were designed.
The shoes were made initially to match Robinson's skin tone, and she notes the importance of the change.
"I think it is symbolic because it shows that everyone sees that inclusion needs to be in the dance world," Robinson says.
"It's slowly happening but not as fast as it should.
"I also think that it's an amazing stepping stone for the ballet world in general and it's just one more thing for us to have to feel included in a world where we haven't always felt accepted.
"And the amount of kids and younger generations who just want to be ballet dancers because of these shoes, they aspire to be something because we have something for us."
Freed, one of the biggest ballet shoe makers, is the first in the UK to provide other shades apart from pink.
In 2016, U.S. manufacturer Gaynor Minden introduced three new colours for darker skin tones.
However, Freed's shoes - which are used by top ballet companies throughout the world - are made using traditional materials of paper, cardboard, and glue, whereas Gaynor Minden uses more modern materials. Dancers often have strict preferences for their pointe shoes.
As well as allowing dancers to no longer have to "pancake" their shoes, Cassa Pancho, Founder and Artistic Director of Ballet Black, says it's a big move for diversity in an art form which has traditionally been seen as elitist, particularly in the UK.
"There's a practical level (of not having to pancake shoes) and there's also a totally different part of having these brown shoes which is the feeling of acceptance in classical ballet," Pancho says.
"So to walk into a shop like Freed which is a very traditional ballet shop, it's been going for 90 years or more, to be able to walk into there and see first of all different ethnicities on the poster for pointe shoes is a massive deal in the British ballet world.
"And certainly our dancers and our students who are using those shoes say they are just so excited, they feel very accepted and they feel that they are being seen by the ballet establishment and recognised and catered for.
"So that for us is probably even more important than cutting out the annoying hour or so it takes for them to pancake their shoes."
But Pancho adds that there is still more work to do in the industry to get a correct representation of minorities among audiences, dancers and directors.
"I think the next thing to look at in ballet is who are the gatekeepers of ballet," she says.
"Who are running the companies, who is programming the work, who is making the work.
"Because ballet is still very traditional in a lot of ways. So there is more modern stuff coming through, and it's more common now for a big ballet company to be doing very modern work.
"But I'm now interested in who is telling those stories, what is their background, because just a different perspective, whether it's your race, or your heritage, or your country, will change what we see on stage.
"And I think when we change that we'll change what's in the audience and we'll change the culture of ballet so that it feels more inclusive."
In making the brown and bronze shoes, Freed of London wanted to be able to cater to all dancers' needs, worldwide.
"Since starting the company in 1929, Frederick Freed had always been a big believer in making the shoe to fit the dancer. And that's been our ethos throughout the years. And this was the next step and evolution of that," says Freed's Marketing Manager, Krystal Karmody.
"There are dancers of many ethnicities, using the shoes for many different things, whether they're wearing tights or not."
Freed - which makes more than 300,000 shoes in total a year - is also now making ballet tights and socks in brown and bronze, as well as soft toe ballet shoes for children.
A pair of Freed of London's 'Ballet Bronze' or 'Ballet Brown' shoes costs between 50 British Pounds (65 US Dollars) to 60 British Pounds (78 US Dollars) on average.
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Last Updated : May 12, 2019, 6:44 PM IST
