'फेयर एंड लवली' का बदलेगा नाम, बॉलीवुड सेलेब्स ने की फैसले की सराहना

हिंदुस्तान यूनिलीवर ने घोषणा की है कि वह अपनी स्किन लाइटनिंग क्रीम 'फेयर एंड लवली' को री-ब्रांड करेगी और उत्पाद के नाम से 'फेयर' शब्द को हटा देगी. इस फैसले को देश में सभी क्षेत्रों और समूहों से समर्थन मिल रहा है. बॉलीवुड सेलिब्रिटीज ने भी इसे अपना समर्थन दिया है.

मुंबई : कई सालों तक सुंदरता के प्रतीक के रूप में गोरेपन को बढ़ावा देने वाली क्रीम 'फेयर एंड लवली' का नाम अब बदल जाएगा. हिंदुस्तान यूनिलीवर लिमिटेड(एचयूएल) ने अपने फ्लैगशिप ब्यूटी ब्रांड 'फेयर एंड लवली' से 'फेयर' शब्द को हटाने का फैसला लिया है.

इस फैसले को देश में सभी क्षेत्रों और समूहों से समर्थन मिल रहा है. बॉलीवुड सेलिब्रिटीज ने भी इसे अपना समर्थन दिया है.

बॉलीवुड अभिनेत्री कंगना रनौत ने इस फैसले के प्रति समर्थन व्यक्त करते हुए ट्वीट किया, "यह एक लंबी और कभी-कभी अकेली लड़ी गई लड़ाई रही है लेकिन परिणाम तभी मिलते हैं जब पूरा देश इसमें भाग लेता है.''

• It has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement 👏👏👏👏https://t.co/9xv1nkQm5P

  — Team Kangana Ranaut (@KanganaTeam) June 25, 2020 " class="align-text-top noRightClick twitterSection" data="

  It has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement 👏👏👏👏https://t.co/9xv1nkQm5P

  — Team Kangana Ranaut (@KanganaTeam) June 25, 2020

  ">

  It has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement 👏👏👏👏https://t.co/9xv1nkQm5P

  — Team Kangana Ranaut (@KanganaTeam) June 25, 2020

अपने स्किन कलर के कारण पक्षपात का सामना कर चुकीं सुहाना खान ने भी इस कदम की सराहना की.

उन्होंने इंस्टाग्राम पर ब्रांड की घोषणा को दोहराने वाली पोस्ट साझा की. जिसमें लिखा था, "हिंदुस्तान यूनिलीवर ने घोषणा की है कि वह अपनी स्किन लाइटनिंग क्रीम 'फेयर एंड लवली' को री-ब्रांड करेगी और उत्पाद के नाम से 'फेयर' शब्द को हटा देगी."

PC-Suhana Khan Instagram

बिपाशा बसु ने अपनी स्किन टोन के बारे में बात करते हुए एक पॉवरफुल नोट शेयर किया.

• View this post on Instagram

  From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest ... all newspapers read ... dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started... and finally I did my first film and from an absolute Ajnabee to Hindi film industry ...I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this... To me sexy is the personality not just the colour of your skin...why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand... and other brands should follow in the same footsteps soon🙏

  A post shared by bipashabasusinghgrover (@bipashabasu) on Jun 25, 2020 at 8:32pm PDT

  " class="align-text-top noRightClick twitterSection" data="

  View this post on Instagram

  From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest ... all newspapers read ... dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started... and finally I did my first film and from an absolute Ajnabee to Hindi film industry ...I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this... To me sexy is the personality not just the colour of your skin...why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand... and other brands should follow in the same footsteps soon🙏

  A post shared by bipashabasusinghgrover (@bipashabasu) on Jun 25, 2020 at 8:32pm PDT

  ">

  View this post on Instagram

  From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest ... all newspapers read ... dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started... and finally I did my first film and from an absolute Ajnabee to Hindi film industry ...I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this... To me sexy is the personality not just the colour of your skin...why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand... and other brands should follow in the same footsteps soon🙏

  A post shared by bipashabasusinghgrover (@bipashabasu) on Jun 25, 2020 at 8:32pm PDT

अभय देओल ने इस फैसले को एक सुंदर शुरुआत कहा.

• View this post on Instagram

  It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It’s the starting point to a long road ahead. What a beautiful beginning! #nomorefairandlovely #peoplepower

  A post shared by Abhay Deol (@abhaydeol) on Jun 25, 2020 at 9:08pm PDT

  " class="align-text-top noRightClick twitterSection" data="

  View this post on Instagram

  It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It’s the starting point to a long road ahead. What a beautiful beginning! #nomorefairandlovely #peoplepower

  A post shared by Abhay Deol (@abhaydeol) on Jun 25, 2020 at 9:08pm PDT

  ">

  View this post on Instagram

  It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It’s the starting point to a long road ahead. What a beautiful beginning! #nomorefairandlovely #peoplepower

  A post shared by Abhay Deol (@abhaydeol) on Jun 25, 2020 at 9:08pm PDT

अभिनेत्री रिचा चड्ढा ने अपने इंस्टाग्राम अकाउंट पर लिखा, 'मुझे लगता है कि भारत की तरह, बहुत से ऐसे देश हैं जहां अंग्रेज़ों ने राज किया. अक्सर ऐसे देशों में ग़ुलामी एक मानसिक रूप भी धारण कर लेती है. हमें लगने लगता है की हमारा रंग, हमारी भाषा, हमारा खाना अच्छा नहीं है... और यही अंग्रेज़ हमें लगातार बताते भी थे... ये दुर्भाग्यवश है की हम अपनी ही चीज़ों को हीन, (inferior) समझकर उन्हें बदलने की कोशिश करते हैं... बचपन से ये बताया जाता है कि गोरा रंग ही ख़ूबसूरत है ! पहले तो फ़िल्मों में गाने भी यू ही बनते थे जैसे कि ... "हम काले हैं तो क्या हुआ दिल वालें हैं"... क्या ऐसा गाना आज की डेट में बन सकता है? सब चीज़ों को बदलने में समय लगता है... हमें अपने रंग पर गर्व होना चाहिए!'

अपनी पोस्ट के साथ रिचा ने एक तस्वीर भी साझा की.जिसमें वह एक टी-शर्ट पहने नजर आ रही हैं. जिसमें लिखा है 'नोट फेयर बट लवली'

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  “NOT FAIR BUT LOVELY”, I had gotten this printed on a T shirt back in 2015. Yesterday, the brand @fairandlovely_id and I were finally in agreement! 👏🏽💕❤️Yesterday, they dropped the word FAIR from their product name... Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change. There is demand and hence there is supply...We have been told since we were children, that fairness is the only definition of beauty! It is also another unfortunate byproduct of colonialism and casteism! But it’s 2020, and a lot of BS is getting dismantled ! It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it’s not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive! Bravo @fairandlovely_id 👏🏽 . . . मुझे लगता है कि भारत की तरह,बहुत से ऐसे देश हैं जहाँ अंग्रेज़ों ने राज किया।अक्सर ऐसे देशों में ग़ुलामी एक मानसिक रूप भी धारण कर लेती है।हमें लगने लगता है की हमारा रंग, हमारी भाषा, हमारा खाना अच्छा नहीं है... और यही अंग्रेज़ हमें लगातार बताते भी थे... ये दुर्भाग्यवश है की हम अपनी ही चीज़ों को हीन, (inferior) समझकर उन्हें बदलने की कोशिश करते हैं... बचपन से ये बताया जाता है कि गोरा रंग ही ख़ूबसूरत है ! पहले तो फ़िल्मों में गाने भी यू ही बनते थे जैसे कि ... “ हम काले हैं तो क्या हुआ दिल वालें हैं”... क्या ऐसा गाना आज की डेट में बन सकता है? सब चीज़ों को बदलने में समय लगता है... हमें अपने रंग पर गर्व होना चाहिए! . . . #NotFairButLovely #RacismIsAVirus #RichaChadha #richareccomends #Truth #lockdown #selfhate #postcolonial #actorslife #fairandlovely

  A post shared by Richa Chadha (@therichachadha) on Jun 26, 2020 at 12:41am PDT

  " class="align-text-top noRightClick twitterSection" data="

  View this post on Instagram

  “NOT FAIR BUT LOVELY”, I had gotten this printed on a T shirt back in 2015. Yesterday, the brand @fairandlovely_id and I were finally in agreement! 👏🏽💕❤️Yesterday, they dropped the word FAIR from their product name... Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change. There is demand and hence there is supply...We have been told since we were children, that fairness is the only definition of beauty! It is also another unfortunate byproduct of colonialism and casteism! But it’s 2020, and a lot of BS is getting dismantled ! It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it’s not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive! Bravo @fairandlovely_id 👏🏽 . . . मुझे लगता है कि भारत की तरह,बहुत से ऐसे देश हैं जहाँ अंग्रेज़ों ने राज किया।अक्सर ऐसे देशों में ग़ुलामी एक मानसिक रूप भी धारण कर लेती है।हमें लगने लगता है की हमारा रंग, हमारी भाषा, हमारा खाना अच्छा नहीं है... और यही अंग्रेज़ हमें लगातार बताते भी थे... ये दुर्भाग्यवश है की हम अपनी ही चीज़ों को हीन, (inferior) समझकर उन्हें बदलने की कोशिश करते हैं... बचपन से ये बताया जाता है कि गोरा रंग ही ख़ूबसूरत है ! पहले तो फ़िल्मों में गाने भी यू ही बनते थे जैसे कि ... “ हम काले हैं तो क्या हुआ दिल वालें हैं”... क्या ऐसा गाना आज की डेट में बन सकता है? सब चीज़ों को बदलने में समय लगता है... हमें अपने रंग पर गर्व होना चाहिए! . . . #NotFairButLovely #RacismIsAVirus #RichaChadha #richareccomends #Truth #lockdown #selfhate #postcolonial #actorslife #fairandlovely

  A post shared by Richa Chadha (@therichachadha) on Jun 26, 2020 at 12:41am PDT

  ">

  View this post on Instagram

  “NOT FAIR BUT LOVELY”, I had gotten this printed on a T shirt back in 2015. Yesterday, the brand @fairandlovely_id and I were finally in agreement! 👏🏽💕❤️Yesterday, they dropped the word FAIR from their product name... Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change. There is demand and hence there is supply...We have been told since we were children, that fairness is the only definition of beauty! It is also another unfortunate byproduct of colonialism and casteism! But it’s 2020, and a lot of BS is getting dismantled ! It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it’s not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive! Bravo @fairandlovely_id 👏🏽 . . . मुझे लगता है कि भारत की तरह,बहुत से ऐसे देश हैं जहाँ अंग्रेज़ों ने राज किया।अक्सर ऐसे देशों में ग़ुलामी एक मानसिक रूप भी धारण कर लेती है।हमें लगने लगता है की हमारा रंग, हमारी भाषा, हमारा खाना अच्छा नहीं है... और यही अंग्रेज़ हमें लगातार बताते भी थे... ये दुर्भाग्यवश है की हम अपनी ही चीज़ों को हीन, (inferior) समझकर उन्हें बदलने की कोशिश करते हैं... बचपन से ये बताया जाता है कि गोरा रंग ही ख़ूबसूरत है ! पहले तो फ़िल्मों में गाने भी यू ही बनते थे जैसे कि ... “ हम काले हैं तो क्या हुआ दिल वालें हैं”... क्या ऐसा गाना आज की डेट में बन सकता है? सब चीज़ों को बदलने में समय लगता है... हमें अपने रंग पर गर्व होना चाहिए! . . . #NotFairButLovely #RacismIsAVirus #RichaChadha #richareccomends #Truth #lockdown #selfhate #postcolonial #actorslife #fairandlovely

  A post shared by Richa Chadha (@therichachadha) on Jun 26, 2020 at 12:41am PDT

एचयूएल ने एक बयान में कहा, पिछले एक दशक में फेयर एंड लवली के विज्ञापन ने महिला सशक्तीकरण का संदेश दिया. ब्रांड का विजन सुंदरता को लेकर एक समग्र दृष्टिकोण को अपनाना है.

इसके अलावा एचयूएल ने फेयर एंड लवली की पैकेजिंग से 'फेयर/फेयरनेस' 'व्हाइट/व्हाइटनिंग' और 'लाइट/लाइटनिंग' जैसे शब्दों को भी हटा दिया.

अभी एचयूएल नए नाम के लिए रेगुलेटरी से मंजूरी मिलने का इंतजार कर रहा है. अगले कुछ महीनों में नाम बदलने की उम्मीद है.

इनपुट-आईएएनएस