New Delhi:The global vegetable seeds market, valued at approximately USD 8 billion in 2022, continues to expand, driven by increasing demand for diverse vegetable varieties worldwide.
According to S&P Global Commodity Insights (GCI), India stands prominently among the top players in this sector, alongside countries such as China, Japan, and the United States.
The vegetable seeds market, characterised by its highly fragmented nature, presents both opportunities and challenges for industry stakeholders. With over 40 different vegetable crops spanning various categories, species, and families, the market offers niches for companies to establish strong positions.
However, this diversity also poses challenges, particularly in organising and supplying complex product ranges. Despite these challenges, competition in the vegetable seed market remains intense, with 12 companies boasting annual sales exceeding USD 100 million.
Research and development (R&D) expenditure in the sector is notably high, ranging from 15 per cent to 30 per cent of sales for most companies. This investment reflects the industry's commitment to innovation and technological advancements, aimed at enhancing crop yields and characteristics such as taste, nutritional value, appearance, and shelf life.
Recent examples of technological innovations include health-centric tomato varieties with higher lycopene content, snackable vegetable brands for on-the-go consumption, and long-lasting tomatoes designed for supermarket shelves.