Hrithik, Farah, Abhishek post 'ulta' pics on World Thalassemia Day

B-town celebs including Abhisekh Bachchan, Hrithik Roshan and Farah Khan joined the Ulta Hoke Thalassemia Roke campaign. They posted 'ulta' or upside-down pictures of themselves to raise awareness about the thalassemia warriors.

Mumbai: Several Bollywood celebrities have joined the Ulta Hoke Thalassemia Roke campaign to mark the World Thalassemia Day on Friday.

As the blood bags are turned upside down to help thalassemia patients stay alive Bollywood celebrities Abhisekh Bachchan, Hrithik Roshan and Farah Khan joined the campaign and posted 'ulta' or upside-down pictures of themselves to raise awareness about the thalassemia warriors.

• View this post on Instagram

  Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going 'ulta' to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. You can help create awareness by posting your ‘ulta’ picture and challenging friends to do the same. Be a part of the #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @thewishingfactory @kettoindia #WorldThalessimiaDay #BloodTransfusion #TogetherForEachOther

  A post shared by Hrithik Roshan (@hrithikroshan) on May 8, 2020 at 1:16am PDT

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  View this post on Instagram

  Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going 'ulta' to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. You can help create awareness by posting your ‘ulta’ picture and challenging friends to do the same. Be a part of the #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @thewishingfactory @kettoindia #WorldThalessimiaDay #BloodTransfusion #TogetherForEachOther

  A post shared by Hrithik Roshan (@hrithikroshan) on May 8, 2020 at 1:16am PDT

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  View this post on Instagram

  Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going 'ulta' to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. You can help create awareness by posting your ‘ulta’ picture and challenging friends to do the same. Be a part of the #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @thewishingfactory @kettoindia #WorldThalessimiaDay #BloodTransfusion #TogetherForEachOther

  A post shared by Hrithik Roshan (@hrithikroshan) on May 8, 2020 at 1:16am PDT

• View this post on Instagram

  Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going 'ulta' to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. Thank you @kunalkkapoor 4 making me a part of this initiative ♥️ #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @ketto #WorldThalessimiaDay #BloodTransfusion #togetherforeachother

  A post shared by Farah Khan Kunder (@farahkhankunder) on May 8, 2020 at 4:52am PDT

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  View this post on Instagram

  Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going 'ulta' to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. Thank you @kunalkkapoor 4 making me a part of this initiative ♥️ #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @ketto #WorldThalessimiaDay #BloodTransfusion #togetherforeachother

  A post shared by Farah Khan Kunder (@farahkhankunder) on May 8, 2020 at 4:52am PDT

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  View this post on Instagram

  Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going 'ulta' to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. Thank you @kunalkkapoor 4 making me a part of this initiative ♥️ #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @ketto #WorldThalessimiaDay #BloodTransfusion #togetherforeachother

  A post shared by Farah Khan Kunder (@farahkhankunder) on May 8, 2020 at 4:52am PDT

"Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities," Bachchan wrote in the caption.

• View this post on Instagram

  Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going 'ulta' to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. You can help create awareness by posting your ‘ulta’ picture and challenging 3 friends to do the same. I invite @arjunkapoor @ranveersingh and @ajaydevgn to post their ‘ulta’ image, be part of the #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @ketto #WorldThalessimiaDay #BloodTransfusion #TogetherForEachOther @thewishingfactory

  A post shared by Abhishek Bachchan (@bachchan) on May 8, 2020 at 5:03am PDT

  " class="align-text-top noRightClick twitterSection" data="

  View this post on Instagram

  Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going 'ulta' to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. You can help create awareness by posting your ‘ulta’ picture and challenging 3 friends to do the same. I invite @arjunkapoor @ranveersingh and @ajaydevgn to post their ‘ulta’ image, be part of the #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @ketto #WorldThalessimiaDay #BloodTransfusion #TogetherForEachOther @thewishingfactory

  A post shared by Abhishek Bachchan (@bachchan) on May 8, 2020 at 5:03am PDT

  ">

  View this post on Instagram

  Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going 'ulta' to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. You can help create awareness by posting your ‘ulta’ picture and challenging 3 friends to do the same. I invite @arjunkapoor @ranveersingh and @ajaydevgn to post their ‘ulta’ image, be part of the #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @ketto #WorldThalessimiaDay #BloodTransfusion #TogetherForEachOther @thewishingfactory

  A post shared by Abhishek Bachchan (@bachchan) on May 8, 2020 at 5:03am PDT

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"These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. You can help create awareness by posting your 'Ulta' picture and challenging 3 friends to do the same," his caption further read.

Similar captions were posted by both Hrithik Roshan and Farah Khan as they posted their 'Ulta' pictures on Instagram to raise awareness about the disease.

From ANI inputs.