New Delhi: The Indian Olympic Association (IOA) is planning to set up a Corporate Social Responsibility (CRS) Committee within itself. In a directive issued by IOA president Narinder Batra stated that the proposed committee would be making presentations before CSR boards of PSUs and big corporate houses (both in-person and/or through written proposals) to convince them to adopt sports activities as their CSR.
The directive also asked other members of the IOA to make their own efforts in the direction.
It also proposed the formation of a section in the IOA's website wherein all documents related to CSR will be uploaded alongwith links to websites of the companies who have adopted sports activity as CSR. The IOA will also make an effort to register its members as Implementing Agency for CSR with the Ministry of Corporate Affairs.
Investments from private companies, most notably from the likes of JSW and the Tata Group, has made a visible impact on the country's sporting environment.
Last month, a committee, headed by Sports Minister Kiren Rijiju and comprising government officials, members of Indian Olympic Association (IOA), national sports federations, private bodies and fitness promoters, had been formed to take the Fit India movement forward.
