Los Angeles: Singer Ariana Grande has recently filed a lawsuit against a well-known fashion brand Forever 21 for using a look-alike, model in the brand's promotional campaign.
The pop star claimed that the campaigns were inspired by her music video title '7 rings'. From her hair tied in the same double buns style that the singer did in the music video, the fashion brand had also used lyrics and audio from '7 rings' in Instagram posts without her permission.
In the complaint filed, the 26-year-old pop star has alleged that Forever 21 and its sister brand Riley Rose has used her "name, likeness and other intellectual property to promote their brands for free."
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Grande further stated that it all happened after she turned down to participate in one of the brand's endorsement deals early in 2019.
The Dangerous Woman singer said that she declined the deal because the compensation offered by the brand for proposed social media marketing was "insufficient for an artist of her nature."
The hitmaker has further asked for $10 million for the supposed misappropriation.
According to the lawsuit, Forever 21 has published "at least 30 unauthorised images and videos misappropriating Ms. Grande's name, image, likeness, and music in order to create the false perception of her endorsement."
The Instagram posts were deleted by Forever 21 in April 2019.
