PeeCee elucidates why she stopped endorsing fairness products

Actor Priyanka Chopra who had endorsed fairness products for a year faced criticism as she voiced support for Black Lives Matter protests. Vexed by the fuss, fans dug up an old video of her, saying that she really felt bad and stopped doing it further.

Mumbai: Priyanka Chopra who recently voiced support for the Black Lives Matter protests, faced flak for joining anti-racism movement while endorsing fairness products in India. While the star decided to be silent, fans dug up an old video interview that shows the Barfi actor explaining her part.

In the interview, a fan asked her why she had promoted fairness products in the past. "I felt really bad about it, that's why I stopped doing it," she said.

• View this post on Instagram

  Social media has turned into such a negative and hateful place. It's a toxic environment I really don't want to be around anymore. People are dragging Priyanka for almost 20 years old Fairness Cream TVC when she has already addressed this issues,talked in-depth , apologized and took full responsibility for it ??? What is the point of continuing to bash her ????? This is HARASSMENT

  A post shared by Priyanka Chopra Online (@priyankaonline) on Jun 7, 2020 at 6:06am PDT

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  View this post on Instagram

  Social media has turned into such a negative and hateful place. It's a toxic environment I really don't want to be around anymore. People are dragging Priyanka for almost 20 years old Fairness Cream TVC when she has already addressed this issues,talked in-depth , apologized and took full responsibility for it ??? What is the point of continuing to bash her ????? This is HARASSMENT

  A post shared by Priyanka Chopra Online (@priyankaonline) on Jun 7, 2020 at 6:06am PDT

  ">

  View this post on Instagram

  Social media has turned into such a negative and hateful place. It's a toxic environment I really don't want to be around anymore. People are dragging Priyanka for almost 20 years old Fairness Cream TVC when she has already addressed this issues,talked in-depth , apologized and took full responsibility for it ??? What is the point of continuing to bash her ????? This is HARASSMENT

  A post shared by Priyanka Chopra Online (@priyankaonline) on Jun 7, 2020 at 6:06am PDT

  
  

The Sky Is Pink actor also told how her family and relative would make fun of her dusky skin. "All my cousins are gora-chitta (fair) I was the one who turned out dusky because my dad is dusky. Just for fun, my Punjabi family would call me 'kaali, kaali, kaali'. At 13, I wanted to put fairness creams and wanted my complexion changed," she said.

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"But then I got into films and I didn't understand. And I did do a fairness endorsement for a year and then I felt like 'I look pretty alright'. I shouldn't, I don't wanna do this and then I didn't do it. But I was also finding my ground that time as I was 21 or 22 years old," she added.

When Barkha asked her if she would do it again for a big sum of money, she said, "I have been offered many times, but I said no to them."

Other than Priyanka, Sonam Kapoor and Disha Patani were also criticised for their 'hypocritical' messages on Black Lives Matter protests.