San Francisco: In order to execute its new feature, Snap, the parent company of Snapchat, has signed music right deals with several major companies, including Warner Music Group, Universal Music Publishing Group, and Merlin, reports CNET.
"We're always looking for new ways to give Snapchatters creative tools to express themselves. Music is a new dimension they can add to their Snaps, that helps capture feelings and moments they want to share with their real friends," the report quoted a company spokesperson as saying.
- The new feature of Snapchat is set to roll out to this fall in the US as well as Canada and Australia.
- Instagram has also rolled out its TikTok-like clone functionality called Reels, that is available in India in the testing phase.
- Google-owned YouTube is working on a TikTok rival called Shorts, to be introduced by the end of this year.
- Meanwhile, Microsoft has confirmed it is in talks to acquire the operations of video-sharing platform TikTok in the US, Canada, Australia, and New Zealand markets following a conversation between Microsoft CEO Satya Nadella and President Donald Trump.
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(Inputs from IANS)
