Features and Specifications of Samsung Galaxy M 51. #MeanestMonsterEver

As per Samsung, be it an office-goer, a millennial or a student busy with online classes at home, the 'Make in India' M51 will be the go-to device for all. Galaxy M51 is India’s first smartphone with 7000mAh battery. It’s an industry-leading innovation that’s tailor-made for Indian millennials who are increasingly spending more time on their mobile device.

Hyderabad: Debut of Mo-B, a mascot that represents all things ‘monster’ synonymous with Galaxy M series smartphones is what Samsung is talking about these days. The Galaxy M brand stands for monster features such as a long-lasting battery, Infinity-O display, and 64MP quad-camera, which have become quite a rage with Gen Z and young millennial consumers in India. Mo-B will mount a serious challenge to the monster proposition of Galaxy M smartphones.

Mo-B is an adorable, fluffy ball of mischief with big curious eyes and sharp teeth. He believes he’s a star and deserves to be worshiped. Beneath Mo-B’s mischievous smile is an aspiration to emerge as the meanest monster out there. Mo-B knows the only way to claim the ‘Meanest Monster Ever’ moniker is by taking on Galaxy M51. The voiceover for Mo-B is being done by famous VO artist Ashwin Mushran.

“Over the last year and a half, Galaxy M smartphones have become synonymous with monster features such as the long-lasting battery, industry-best sAMOLED Infinity-O display, and best-in-class 64MP quad-camera. The upcoming Galaxy M51 is the most powerful Galaxy M smartphone yet. It comes with industry-first features such as the 7000 mAh battery that make the M51 the #MeanestMonster ever. And to bring alive this proposition, we have a very interesting character Mo-B that is going to challenge the M51 for the meanest monster title. The battle between Mo-B and M51 is going to be exciting and may the best and meanest monster win,” said Asim Warsi, Senior Vice President, Samsung India. Features and Specifications of M51 are:-

Features and Specifications of Samsung Galaxy M 51. #MeanestMonsterEver

Features and Specifications of Samsung Galaxy M 51. #MeanestMonsterEver

• Galaxy M51 sports a quad-camera setup which includes 64MP main Sony IMX 682 sensor to take stunning pictures, 12MP Ultra-Wide lens, a dedicated 5MP Macro lens, and 5MP depth lens for portrait shots with live focus. The phone also houses a 32MP camera in the front. 4K HDR video capture.
• The 12MP Ultra-Wide lens has a 123-degree field of view for capturing the world as you see it.
• The dedicated 5MP Macro lens does a great job of capturing close-up shots.
• It supports hyperlapse, slow-mo and super-steady modes.
• Galaxy M51’s 32MP front camera also supports 4K video recording and slow-mo selfies
• It combines powerful camera hardware with Intelli-Cam features such as ‘Single Take’ to elevate the camera experience to a whole new level. With ‘Single Take’, all you have to do is press record at the right moment and Galaxy M51 will capture the footage, up to 10 seconds of it, and then use AI to produce up to 10 different outputs – 7 photos and 3 videos.
• Galaxy M51 is powered by Snapdragon 730G Mobile Platform with extreme power efficiency and octa-core CPU running at 2.2 GHz, making it the most powerful M Series smartphone in India. It delivers 15% faster graphics rendering and gives a powerful HDR gaming experience.
• Galaxy M51’s monstrous 7000mAh battery backed by Qualcomm® Kryo™ 470 CPU supports extreme power efficiency enabling much longer game time.
• It also has reverse charging and comes with a Type C to Type C cable
  

According to Aneesh Jaisinghani, Sr. ECD, Cheil India, the creative agency behind this campaign, “Samsung’s Galaxy M51 with its industry redefining features is the boldest, fastest, biggest and brightest M phone ever. So we decided to call it the ‘MEANEST MONSTER EVER’. To do justice to this fantastic product, we had to do something that would change the way communication is done in the mobile phone category. Thus we came up with the idea of creating a character, a monster called Mo-B, a celebrity persona who challenges the M51 to a series of face-offs for the ‘Meanest Monster Ever’ title. The campaign also uses celebrities in a unique way where they join team Mo-B as he goes to battle against the Galaxy M51. Stay tuned to find out who takes the coveted title.”

• Over the next few days, Mo-B will interact with a string of influencers and celebrities to make his case as the meanest monster ever, across leading digital platforms such as Facebook, Instagram, and Twitter, among others. As a part of the campaign, Mo-B will challenge Galaxy M51, Samsung’s coming smartphone, across these digital platforms and channels.
• Mo-B will be live on multiple video streaming platforms and OTT channels. Mo-B will also feature prominently on Amazon, with which Samsung has partnered to launch Galaxy M51. Galaxy M51 will also be available on Samsung.com and leading retail stores.
• Consumers can participate in quizzes on Mo-B to win exciting prizes. Samsung is also working to offer cool Mo-B merchandise such as mobile cases, T-Shirts, and Mo-B figurines. Mo-B will also be featured as an AR game and will be available on Instagram for users to play.

The smartphone will be available on Amazon.in, Samsung.com, and select retail stores on September 18. The company said there will be a limited period introductory offer from September 18 to September 20 on Amazon.in.

Potential customers using HDFC credit and debit cards would get up to Rs 2,000 instant cashback on both EMI and non-EMI transactions when they purchase the Galaxy M51.