New licensing tools are being tested by Google with the news publishers

Participating publishers are testing publisher tools, evaluating technical integrations, and ensuring different templates enhance the ways they bring stories to their readers.

Delhi: Google has previously launched a licensing program to pay for quality content from publishers for an upcoming news experience. The goal of this project was to create something that gives readers more context and journalistic perspective on news stories as well as helps publishers’ distinct editorial voices shine through.

Now, Google wants to update users on how they are working alongside their publisher partners to achieve this.

This licensing program and upcoming product both are built on broader commitment to support the news industry in its drive towards a more sustainable future.

Google expands licensing to more publishers in more countries; they are also working closely with 10 different news outlets from Germany and Brazil on an early access program, testing features & gathering feedback to shape the product direction ahead of the full launch later this year.

Publishers taking part in this early access program including international brands as well as local household staples like ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense & UOL in Brazil. These partners are helping us test features and gather feedback ahead of a full launch later this year.

Participating publishers are testing publisher tools, evaluating technical integrations, and ensuring different templates enhance the ways they bring stories to their readers.

New licensing tools are being tested by Google with the news publishers

Sebastian Horn, Deputy Editor of ZEIT ONLINE says, “Collaborating with Google on this new project allows us to bring the best of ZEIT ONLINE’s journalism to new audiences across Google's products and to do what our readers trust us to do best–provide them with the most relevant news and the best in-depth analysis on current topics.”

“This new collaboration opportunity adds further value to the essence of our mission, which is to forge a very close bond with our community through quality journalism and first-rate product experience,” says Aglisson Lopes, the Performance Editor for A Gazeta, one of Brazil's leading local and regional publications. “We are a regional publisher that strives to be at the leading edge of digital trends and our continuing work with Google leads the way in getting us closer to this goal."

Google has long been invested in supporting news businesses and believe in the work that they do through the Google News Initiative alongside the traffic from News and Search with 24 billion visits a month.

This licensing program plays a major role, and to this Google will be announcing new partners in additional countries in the coming weeks.