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Masks and Merlot: California wineries to reopen

Sonoma and Napa are California's wine counties. Here most vintners were able to continue behind-the-scenes winemaking work in vineyards and wine cellars when the virus pandemic forced a shutdown. There's no word yet on exactly when Napa and Sonoma County wineries will be allowed to reopen but many in the industry say they're expecting that to happen next week.

California wineries to reopen
California wineries to reopen
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Published : May 26, 2020, 10:10 AM IST

California: California winemakers are ready to pop the cork once again. Tasting rooms in famed Sonoma and Napa Counties are setting up new sanitizing and safety protocols as they prepare to reopen to the public after closing due to coronavirus.

Sonoma and Napa are California's wine counties.

California wineries to reopen

Here most vintners were able to continue behind-the-scenes winemaking work in vineyards and wine cellars when the virus pandemic forced a shutdown.

There's no word yet on exactly when Napa and Sonoma County wineries will be allowed to reopen but many in the industry say they're expecting that to happen next week.

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"We are ready for you as soon as we get the go-ahead from the state. We cannot wait to welcome everyone back. These wines can't drink themselves," says Carol Reber, Head of Marketing at Duckhorn Wine Company in Napa County.

Once tasting rooms reopen, employees and guests will be required to wear masks and drinking may initially only be allowed on outdoor patios and lawns, with tables spread at least six feet apart to allow for social distancing.

But once customers sit down, the experience will be like a normal, pre-lockdown visit to the vineyard.

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"It's very difficult to enjoy your wine with your face covering. You're welcome to take those off once you're seated at the table. So we ask that you have them when you come in when you're queuing, waiting for the restroom, transacting. But once you're at your table, you're welcome to remove them and enjoy your wines," explains Reber.

Reservations will likely be required to limit the number of guests at a winery at a time.

California health officials have asked wineries to initially only welcome guests within their counties and only seat groups together who've been isolating in the same home...but some winery owners say those terms are still being discussed.

The Francis Ford Coppola Winery in Sonoma County already has open-air seating.

"We've already taken the liberty to put our tables six feet apart. We're blessed here at the winery because the majority of our seating is outside. Hence, that's why I'm not wearing a mask right now," says Corey Beck, CEO of Francis Ford Coppola Winery in Sonoma County.

"We want you to feel safer here than you do going into Safeway. And if we can do that, we've done our job," he adds.

Christopher Sebastiani is general Manager at Viansa Winery, also in Sonoma County.

"We are designing an operational model here that checks all the boxes for required government spacing, for safety protocols, so that our guests are put at ease and comfortable visiting and being as safe as possible."

"As long as we can meet the safety, we want people to leave here with smiles on their faces, whether they're wearing masks or not. We're confident we're going to deliver that."

A recent industry survey by Wine America showed national tasting room sales declined by an average of about 75 percent during the pandemic, even with some curbside pickup and delivery allowed.

An uptick in online wine sales has helped soften the financial blow for some California wineries.

Tasting rooms in Oregon, which has not been hit as hard by COVID-19 as California, were allowed to reopen last week.

(AP)

California: California winemakers are ready to pop the cork once again. Tasting rooms in famed Sonoma and Napa Counties are setting up new sanitizing and safety protocols as they prepare to reopen to the public after closing due to coronavirus.

Sonoma and Napa are California's wine counties.

California wineries to reopen

Here most vintners were able to continue behind-the-scenes winemaking work in vineyards and wine cellars when the virus pandemic forced a shutdown.

There's no word yet on exactly when Napa and Sonoma County wineries will be allowed to reopen but many in the industry say they're expecting that to happen next week.

Read | CEO buys struggling New Zealand media company for $1

"We are ready for you as soon as we get the go-ahead from the state. We cannot wait to welcome everyone back. These wines can't drink themselves," says Carol Reber, Head of Marketing at Duckhorn Wine Company in Napa County.

Once tasting rooms reopen, employees and guests will be required to wear masks and drinking may initially only be allowed on outdoor patios and lawns, with tables spread at least six feet apart to allow for social distancing.

But once customers sit down, the experience will be like a normal, pre-lockdown visit to the vineyard.

Read | Iran tankers crossing into Venezuela defies US sanctions

"It's very difficult to enjoy your wine with your face covering. You're welcome to take those off once you're seated at the table. So we ask that you have them when you come in when you're queuing, waiting for the restroom, transacting. But once you're at your table, you're welcome to remove them and enjoy your wines," explains Reber.

Reservations will likely be required to limit the number of guests at a winery at a time.

California health officials have asked wineries to initially only welcome guests within their counties and only seat groups together who've been isolating in the same home...but some winery owners say those terms are still being discussed.

The Francis Ford Coppola Winery in Sonoma County already has open-air seating.

"We've already taken the liberty to put our tables six feet apart. We're blessed here at the winery because the majority of our seating is outside. Hence, that's why I'm not wearing a mask right now," says Corey Beck, CEO of Francis Ford Coppola Winery in Sonoma County.

"We want you to feel safer here than you do going into Safeway. And if we can do that, we've done our job," he adds.

Christopher Sebastiani is general Manager at Viansa Winery, also in Sonoma County.

"We are designing an operational model here that checks all the boxes for required government spacing, for safety protocols, so that our guests are put at ease and comfortable visiting and being as safe as possible."

"As long as we can meet the safety, we want people to leave here with smiles on their faces, whether they're wearing masks or not. We're confident we're going to deliver that."

A recent industry survey by Wine America showed national tasting room sales declined by an average of about 75 percent during the pandemic, even with some curbside pickup and delivery allowed.

An uptick in online wine sales has helped soften the financial blow for some California wineries.

Tasting rooms in Oregon, which has not been hit as hard by COVID-19 as California, were allowed to reopen last week.

(AP)

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