Jio's First Day First Show will not impact theaters much

Arijit Dutta, owner of Priya Entertainment Limited feels that watching a film at home and watching a film in the theaters is a heaven and hell difference. On the other hand, there is an eight-week theatrical agreement in place as well.

Kolkata: In a bid to capture the market, Reliance Industries Limited has come up with yet another 'disruptive' product which some speculate, might prove detrimental to the already doddering single-screen theaters across the city.

Navin Chowkhani, the owner of one of the standalone theaters, Navina, sees as no threat in this, rather he feels that the halls should keep up with the changing time. Theaters should upgrade themselves so that the audience keep coming back for more.

He said, "Previously people used to buy CDs and counterfeit DVDs. Some people indulge in watching pirated contents. So with every passing day there will be new challenges because we cannot stop the advancement of technology. Hence we have to rise to such a level that we can hold back our customers."

Experts feel that the entertainment factor plays a crucial role in creating a new business that can attract new customers, retain existing ones and deliver more than before.

Arijit Dutta, owner of Priya Entertainment Limited feels that watching a film at home and watching a film in the theaters is a heaven and hell difference. On the other hand there is an eight-week theatrical agreement in place as well."

Excerpts from the statement recently released on the issue by one of the largest multiplex operators, INOX Leisures Limited quoted said, "We strongly believe that Indian movie watchers’ love for cinema on giant screens is deep rooted and unshakeable, and this has kept and will continue to keep, the industry alive and thriving for the past several decades, and for several decades to come."

To keep the company's shares at all time high as well as to retain its old customers along with building new ones, Reliance bigwig Mukesh Ambani has come up with 'Jio First Day First Show' movie concept. The customers will be able to watch new movies at home on the day of its release.