Google Podcasts Manager to help you better understand listeners

Podcasts Manager, a new tool introduced by Google for podcasters. This tool will help podcasters and audio publishers to understand their audience better and reach them across Google products.

San Francisco: Google has introduced a new tool called Podcasts Manager that will help podcasters gain insight into the evolving habits of listeners so they can better understand their audiences and reach them across company products.

• With Podcasts Manager, people can make sure your show is available to millions of Google Podcasts listeners through a simple verification process.
• "Within the tool, you can access metrics to understand how engagement with your show evolves over time and see activity for recent episodes," Google said in a statement.

Google news tweeted about this new tool, Podcasts Manager on its official Twitter account.

• Today we’re introducing Google Podcasts Manager, our new home to help podcasters and audio publishers better understand their audience and reach them across Google.https://t.co/AM2XiIVkjG pic.twitter.com/IEHalN7IqJ

  — Google News (@googlenews) May 5, 2020 " class="align-text-top noRightClick twitterSection" data="

  Today we’re introducing Google Podcasts Manager, our new home to help podcasters and audio publishers better understand their audience and reach them across Google.https://t.co/AM2XiIVkjG pic.twitter.com/IEHalN7IqJ

  — Google News (@googlenews) May 5, 2020

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  Today we’re introducing Google Podcasts Manager, our new home to help podcasters and audio publishers better understand their audience and reach them across Google.https://t.co/AM2XiIVkjG pic.twitter.com/IEHalN7IqJ

  — Google News (@googlenews) May 5, 2020

• This includes retention analytics which help podcasters better understand where people tune in — and when they drop off — along with listening duration, minutes played and more.
• They can export the data and plug it into their own analysis tools.
• Podcasts Manager also provides anonymized device analytics that show what percentage of audience listens on phones, tablets, desktop computers and smart speakers.
• "This data can help podcasters better understand and respond to changing listening behavior," said Google.
  
  

(Inputs from IANS)