MUMBAI: Digital Agency designs Smart Technology that powers Lenovo SmarterEd Boots up a platform designed to match volunteer teachers with deserving students.
Taking up the cause of education championed by Lenovo India, Experience Commerce, an agency for digital business, was entrusted with the task of design & development of the Technology Platform that would facilitate recruitment of volunteer teachers and matching them with deserving students.
Teacher shortage is a known problem in India and there have been many campaigns to increase awareness on the topic. Experience Commerce brought a nuanced view of the problem to the table when designing the solution. Drawing upon the insight that the problem of shortage is exacerbated with lack of teacher attention to learner behavior, the Agency hit upon the idea to profile students and teachers; then use fuzzy logic based matching to increase the chances of a successful outcome from a learning session.
SmarterEd, the smart profiling engine is a delight to use as it builds teacher profile in minutes. Using a very minimal design technique the interface is a breeze to use for audiences at different levels of digital maturity; and keeps the fun alive using emotion icons at every step of the way. After running through the potential list of teachers when matching a student, the algorithm shortlists just three (3) profiles who are most likely to succeed. The student picks the teacher of her choice and commits to a first lesson.
Available in six different languages along with curated links and content on course material, the platform seeks to serve as a gateway for volunteers looking to teach, and students hungry to find teachers in the real world who they can relate to.
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Commenting on this launch, Mr. Sandip Maiti, CEO & Co-Founder, Experience Commerce said: "Lenovo SmarterED is a great example of how you can use smart technology to solve a specific problem. This campaign was less about communication for us, and more about delivering material value to the real stakeholders - the deserving student. Design was thus very important to this project since we needed to appeal to a wide section of audiences while recruiting across different strata of our society.
The entire campaign production was done in an agile and innovative manner, with the entire team working from home under the COVID lockdown.
"Mr. Amit Doshi, Chief Marketing Officer (India and South Asia) at Lenovo said: "In Experience Commerce, we found a great partner to bring our idea to life. I was amazed by the simplicity and elegance in their design. They always had the user at the heart with the mobile first interface coupled with the breezy intuitive experience".
This voluntary education enabling platform is launched on behalf of Lenovo India in partnership with eVidyaloka, an NGO that believes in facilitating better learning experiences and quality education for rural India.
About Experience Commerce; A part of Cheil Group Company, Experience Commerce works with leading enterprises to engage and connect with Digital first consumers, channel and retail partners. In business for over 12 years, the agency helps designs intelligent businesses that connect humanly with the world. Using an innovative approach to connect brand assets with content and commerce platforms, their solutions enable transformation of the entire marketing ecosystem. It offers the perfect blend of creative imagination, digital media and analytical intelligence under the verticals of Brand Communication, Digital Business and Media & Marketing.
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(Inputs from PTI)
