New Delhi: Maruti Suzuki India announced on Monday that its brand Dzire continues to maintain pole position as India’s best-selling compact sedan for more than 10 years.
Dzire has become the preferred choice for over 19 lakh customers. The Company sold over 2.5 lakh units of Dzire in 2018-19, averaging monthly sales of over 21,000 units. Dzire leads the compact sedan segment with a market share of 55%.
Expressing gratitude to customers for making Dzire successful, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said: “The brand Dzire has been a major contributor to Maruti Suzuki’s journey and we express our gratitude to customers. With the launch of Dzire, we created a new ‘compact sedan’ segment. This segment is continuously evolving and growing. Over the years, Maruti Suzuki Dzire has led this growth and it continues to be relevant and attractive to customers. A testimony to its strong customer connect is that the sales of third-generation Dzire went up by nearly 20%.”
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