By Parvez ud Din
Srinagar: In a historic event to celebrate the cultural and spiritual heritage of Kashmir, Adina Audio Centre launched an audiovisual mystical song titled ‘Soun Alamdar’ at Tagore Hall, Srinagar.
Directed and produced by Aejaz Ahmed Rah, in collaboration with ELFA International, the song is dedicated to Sheikh-ul-Alam (RA), mystic saint of Kashmir, also known as Alamdar-e-Kashmir (flag bearer of Kashmir).
The launching event commenced with an engaging introduction by anchor Rashid Nizami, who set the tone for the grand ceremony. It also brought together eminent personalities, including Chief Guest Darakhshan Andrabi, Chairperson of the Jammu and Kashmir Waqf Board; Qazi Salman, Director News Doordarshan Kendra (DDK) Srinagar; renowned broadcasters Ghulam Rasool Akhoon, Dr Satish Vimal, and Dr Ghulam Nabi Haleem; Mohammad Sadiq Baqal, veteran trade leader; Umar Mukhtar Bhat, president of QTMF; Malik Abrar Altaf; and Meer Mohammad Hussain. The occasion was further graced by the presence of renowned singers, drama artists, freelance producers, broadcasters, journalists, writers, intellectuals, and social activists, making it a grand tribute to the revered Sufi saint and poet, Sheikh-ul-Alam.
Cover picture of new audiovisual mystical song titled ‘Soun Alamdar’ dedicated to the Kashmir's Sufi Saint Sheikh-ul-Alam (RA) (ETV Bharat) The mystical song has been created with the spirit of preserving the cultural heritage of Kashmir.
Andrabi, in her address, highlighted the profound cultural ethos encapsulated in Kalam-e-Sheikh-ul-Alam (RA). She emphasised, “This modern rendition bridges generations, connecting our youth to Kashmir’s timeless Sufi traditions and values.”
Dr Vimal, in his keynote address, underscored the importance of presenting revered verses in a contemporary audiovisual format, while Dr Haleem shed light on Sheikh-ul-Alam’s timeless wisdom and his unparalleled contributions to Kashmiri poetry.
Trade union leader Baqal stated, “This initiative is a beacon of hope in preserving the literary and cultural soul of Kashmir. It revitalises our connection with the profound teachings of Sheikh-ul-Alam (RA), ensuring that his legacy resonates with future generations.”
“Events like these are not just celebrations but a responsibility to preserve and promote the essence of Kashmiri culture. Such projects enrich our identity and pride as Kashmiris,” Mukhtar Bhat remarked.
Felicitation of artists during a grand unveiling of 'Soun Alamdar' Sufi Song at Tagore Hall, Srinagar, Jammu and Kashmir (ETV Bharat) The event also felicitated the chief guest, guest of honour, and honoured artists, producers, directors, singers, and the production and post-production team for their dedicated efforts in creating this beautiful Sufi song.
During the vote of thanks, Rah expressed gratitude to all stakeholders, stating, “This achievement is the result of collective efforts and shared passion for Kashmir’s cultural preservation. I extend my heartfelt thanks to Nawab Mehran Khan, CEO of ELFA International, for his unwavering support in making Soun Alamdar a reality.”
This initiative is a significant step towards preserving and promoting Kashmir’s literary and spiritual heritage through modern artistic expressions, ensuring its relevance for generations to come.
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