his was the year our skincare routines were longer than our attention spans, and our makeup became as inclusive as our Netflix watchlists. From gender-neutral beauty products to glass skin so reflective you could check your teeth in it, the beauty scene was a delightful mix of viral trends, old traditions and high-tech wizardry.
In 2024, the Indian kitchen became the beauty aisle. Ingredients like turmeric, sandalwood, saffron, and rosewater were stars in both traditional and new formulations. DIY beauty made a massive comeback on Instagram, with everyone from dermatologists to your neighbour sharing their haldi-infused face masks.
Gender-Inclusive Cosmetics
Gone are the days when makeup was marketed in pink for women and black for men. In 2024, gender-inclusive beauty became the norm in India. Brands finally got the memo: makeup isn’t a “gendered” thing, it’s a funthing. Foundations now come in more shades. Lip balms are for all lips, and skincare routines are free of marketing clichés. Male beauty influencers like Ankush Bahuguna continued to champion this trend, proving that contouring and confidence go hand in hand.
Why it’s great:It’s about time beauty products cared more about your skin type and less about your chromosomes.
Reverse Wing Eyeliner
If regular winged eyeliner had its moment in the spotlight, reverse eyeliner walked in and dropped the mic. Instead of your usual flick on the upper lid, this trend had us drawing the wing on the lower lash line, creating a bold, edgy look that declared, “I’m sophisticated but I might also bite.”
Our Tip:Pair your reverse wing with a matte nude lip for daytime drama or go full-glam with a sparkly eye shadow.