New Delhi : The media veterans and experts feel the change of Doordarshan News logo from red to saffron colour will hardly help to increase viewership and commercial benefits. Expressing his view over changing the logo of Doordarshan News, Rajendra Bhatt, former Prasar Bharati Editor and media expert opined that only changing the colour will not help the broadcaster to get the attention of viewers.
“It is not the first time the logo, musket or colour have been changed earlier, it was done several times, in fact, the theme song was changed,” Bhatt told ETV Bharat. “It seems that it is a political decision to change the logo and colour because before taking any decision three aspects should be explored, aesthetic look, commercial prospect and political view. Two points, aesthetic look and commercial view, are not seen in this,” claimed Bhatt.
Echoing similar sentiment, Pardeep Saurabh, a veteran journalist and media expert, said, "We don’t understand the significance of changing Doordarshan logo and colour."
“It is a political decision only because changing the logo and colour will not help broadcasters to compete with other channels or gain popularity. This change is only a political decision,” claimed Saurabh.
Gaurav Dwivedi, CEO of Prasar Bharti, reposted DD News post on X platform recently, “While our values remain the same, we are now available in the new avatar. Get ready for a news journey like never before.. Experience the all-new DD News! We have the courage to put: Accuracy over speed, facts over claims, Truth over sensationalism because if it is on DD News, it is the truth! DD News – Bharosa Sach Ka.”
Since the national broadcaster DD News launched its new logo, it came under Opposition parties' target and received criticism from them for alleged “saffronisation” of it.