As part of marketing initiative, LG offers free laundry services at Medaram Jathara

By providing free service to the devotees in the Mearam Jathara, the LG company has adopted a different marketing strategy to attract consumers.

Hyderabad (Telangana): As devotees from all over the country flock to the "Medaram Jathara", the famous electronic device company 'LG' has adopted an ingenious marketing strategy by providing free laundry services to the devotees.

According to sources, the company is also distributing free drinking water and masks to the devotees. For washing clothes of the devotees, as many 40 water purifiers and 30 washing machines have been installed to facilitate pilgrims to the venue.

Though it is a marketing strategy to popularise the product, a representative person of the company said that the devotees are extremely happy with the free laundry services and it will continue until the Jathara comes to end.