Tendulkar too falls prey to 'deepfake'; angry over video

Legendary Sachin Tendulkar raised concern about a deepfake video of him which shows him promote a gaming app. The former cricketer's deepfake video shows him talking about a gaming application that can be used to earn money.

Hyderabad/Mumbai: Batting great and former India captain Sachin Tendulkar on Monday said that it was disturbing to see rampant misuse of technology.

Taking to X, formerly known as Twitter, Tendulkar, who has numerous records to his name, posted, "These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers (sic)."

• These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
  
  Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM

  — Sachin Tendulkar (@sachin_rt) January 15, 2024 " class="align-text-top noRightClick twitterSection" data="

  These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
  
  Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM

  — Sachin Tendulkar (@sachin_rt) January 15, 2024

  ">

  These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
  
  Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM

  — Sachin Tendulkar (@sachin_rt) January 15, 2024

In the post on X, Tendulkar attached the fake video. The cricket icon, who represented India in 200 Tests, also urged social media platforms, to be alert and responsive to complaints.

"Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes," the former right-handed batter added.

• Thank you @sachin_rt for this tweet #DeepFakes and misinformation powered by #AI are a threat to Safety&Trust of Indian users and represents harm & legal violation that platforms hv to prevent and take down.
  
  Recent Advisory by @GoI_MeitY requires platforms to comply wth this… https://t.co/DGe2utFjBM

  — Rajeev Chandrasekhar 🇮🇳 (@Rajeev_GoI) January 15, 2024 " class="align-text-top noRightClick twitterSection" data="

  Thank you @sachin_rt for this tweet #DeepFakes and misinformation powered by #AI are a threat to Safety&Trust of Indian users and represents harm & legal violation that platforms hv to prevent and take down.
  
  Recent Advisory by @GoI_MeitY requires platforms to comply wth this… https://t.co/DGe2utFjBM

  — Rajeev Chandrasekhar 🇮🇳 (@Rajeev_GoI) January 15, 2024

  ">

  Thank you @sachin_rt for this tweet #DeepFakes and misinformation powered by #AI are a threat to Safety&Trust of Indian users and represents harm & legal violation that platforms hv to prevent and take down.
  
  Recent Advisory by @GoI_MeitY requires platforms to comply wth this… https://t.co/DGe2utFjBM

  — Rajeev Chandrasekhar 🇮🇳 (@Rajeev_GoI) January 15, 2024

Tendulkar also tagged the Ministry of Electronics and Information and Technology, Union Minister for Electronics and Information and Technology Rajeev Chandrasekhar and Maharashtra Cybercrime. This is not the first time that Tendulkar has reported such an incident.

In his playing career, Tendulkar scored a staggering 15,921 runs in 200 Tests at an average of 53.79. He also has 51 Test hundreds and 68 half-centuries. The Mumbaikar also played 463 One Day Internationals in which he amassed 18,436 runs. He is the higehst run-getter in ODIs and an inspiration to many. He also played a lone T20I in which he was able to score 10 runs and 78 Indian Premier League matches in which he scored 2,334 runs.

Thanking Sachin Tendulkar for flagging the issue, Union Minister for Electronics and Information and Technology Rajeev Chandrasekhar in a post on X said, "Thank you @sachin_rt for this tweet #DeepFakes and misinformation powered by #AI are a threat to Safety&Trust of Indian users and represents harm & legal violation that platforms hv to prevent and take down. Recent Advisory by @GoI_MeitY requires platforms to comply wth this 100%. We will be shortly notifying tighter rules under IT Act to ensure compliance by platforms (sic)."

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