Mumbai: After the news of actor Akshay Kumar and filmmaker R. Balki shooting for an ad campaign for the Indian government went viral, the film industry apparently made assumptions about the commencement of shoots amid the coronavirus lockdown. Ashoke Pandit, who chairs FWICE, took to social media to clear the air.
Reportedly, Akshay and Balki shot the ad at Kamalistan studio. After pictures from the shoot made it to social media, Ashoke's phone apparently did not stop ringing as the film fraternity was curious to know about the shoot commencement.
Pandit took to Twitter to clarify that it was not the case and posted a video to clear the air.
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"I’d like to clarify that shooting has not started. Shooting cannot resume till the time, the government guidelines come up and till the time all the film associations don’t come together and create a SOP (Standing Operating Procedure)," Pandit said.
He further added, "All this is currently being processed. I’d like to clarify that it is a small health-related promotional film for sanitisation, drinking water. So don’t be under a misunderstanding."
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Which is based on drinking water & Sanitation. We are clarifying this because we received lots of calls from the Industry & media for clarifications . A proper police permission has been obtained and submitted at the Federation & the shooting was held with all precautions. pic.twitter.com/Ss2Ca9Yqfi
— Ashoke Pandit (@ashokepandit) May 25, 2020 " class="align-text-top noRightClick twitterSection" data="
">Which is based on drinking water & Sanitation. We are clarifying this because we received lots of calls from the Industry & media for clarifications . A proper police permission has been obtained and submitted at the Federation & the shooting was held with all precautions. pic.twitter.com/Ss2Ca9Yqfi
— Ashoke Pandit (@ashokepandit) May 25, 2020Which is based on drinking water & Sanitation. We are clarifying this because we received lots of calls from the Industry & media for clarifications . A proper police permission has been obtained and submitted at the Federation & the shooting was held with all precautions. pic.twitter.com/Ss2Ca9Yqfi
— Ashoke Pandit (@ashokepandit) May 25, 2020
"Whenever film shoots can resume, it’d be announced by the film associations, and this will happen systematically. And even this shooting was done with proper guidelines and precautions,” he said in a video.
Several pictures and videos from the ad-shoot have been doing the rounds on the Internet in which the whole team, including Akshay and Balki, are seen wearing masks.
