Hyderabad: After cementing its position in the Indian smart TV market, Xiaomi's Mi brand is all set to enter the premium segment by launching a fully 'make in India' 55-inch QLED TV on December 16, a top company executive revealed on Monday.
Mi Smart TVs continue to be the best-selling devices for the nine consecutive quarters in India, with a 22 percent market share (Q2, 2020). The company recently said it has sold over 50 lakh Mi TVs since its inception in 2018.
"We have seen that the aspirations of the consumers are ever-changing. With the launch of the new QLED TV, we are focusing on the improvement of the momentum of this segment as well as increase its adaptation rate," Eshwar Nilakantan, Category Lead, Smart TV, Mi India.
"Mi QLED TV will combine great picture quality, incredible acoustic audio and a great lifestyle design. It will be a perfect amalgamation of technology and design, enhancing both the living space and entertainment experience for consumers," Nilakantan elaborated.
QLED TVs are at the forefront of emerging TV technology.
They make up a large portion of the premium TV segment and amplify the aspirations of the TV viewing public. The QLED market has seen merit in proposing a combination of lifestyle and functional merit.
"In 2018, we successfully launched smart TVs in India with Mi TV 4 which was the world's thinnest LED TV at 4.9mm. We have completed two years of our TV journey in India. Since Q2 2018, Mi India has remained the number one Smart TV brand in India,'' Nilakantan added.
Mi TVs are powered by Patchwall technology that is designed specifically for Indian consumers.
According to the company, PatchWall is India's most comprehensive content platform on TVs with deep integration of over 23 content partners including Netflix, Prime Video, Hotstar, and more content from over 16 languages and with over 30 other unique features.
In the event today December 16, 2020, Mi QLED TV 4K was launched. Some of the Mi TV QLED TV 4K features:
- 55-inch display with a slim metallic frame with 96% screen to body ratio.
- This gives clear, uninterrupted visual.
- It also comes with premium aluminum alloy that lines the frame of the QLED TV.
- It has a premium metallic Bezel-Less Design.
- It is also sandblasted and engraved with laser processing tech. This adds to the elegance of your TV.
- This QLED TV comes with a metallic stand to add to the premium look of the TV.
- If you want to place your TV on a table, it comes with a carbon fiber texture at back. This makes the TV's look stunning. From wherever you look at the TV, be it front or back, it will give a stunning, premium look.
Picture Quality of Mi QLED TV
Sudip Sahu, Product Manager Mi TV, Mi India explains the technology of Mi QLED TV. The QLED feature means Quantum Dot particles. This means that there are super tiny nanoparticles that absorb energy and generates red, green, and blue light. These colours generated from the nano Quantum dot particles are richer purer because they occupy a smaller wavelength compared to colours from a typical backlight system. This allows for better-saturated colours and a wider colour spectrum up to 100%NTSC colour gap. Regular TV's provide 72%NTSC.
- For a cinematic picture experience, the Mi QLED Tv comes with a propriety Vivid Picture Engine. This fine-tunes the panel to give you a picture quality that is absolutely new. With the vibrancy of the colours maintained in QLED TV, it gives clarity of the pictures.
- Mi QLED TV comes with the 4K panel. Now, what does this mean? It means that the picture pixels are 4 times more than the full HD tv and if pixels are better, we all know that the quality will be better. This gives you a 4K UHD viewing experience. (3840X2160 pixels).
- HDR code Support is also there in Mi QLED TV. Some of these include; Dolby Vision (shows the picture as it is), HDR 10 ( gives you brightness, colour contrast and other details of the visuals) and HDR 10+(captures frame by frame visuals and boosts the colours), and HLG (Hybrid Log-Gamma. this provides a very high quality of pictures, gamut of colors are shown the way they are)
- Mi QLED TV also comes with reality flow. This gives you a smooth experience to help you render blur-free visuals especially while watching your favorite sports or while playing your favorite games.MEMC chip in the TV gives blur-free visuals.
Sound Quality of Mi QLED TV
Sudip Sahu says that they have built the best speaker system so far. This speaker is two times better than the speakers of normal LED TV. He further added that they are 233% better. The speaker cavity of this TV is 2.3 times more than the size of most of the TV. This additional acoustic vacuum ensures that this TV has a huge cavity of 1 liter. This is a huge space and this enables fuller sound output.
- 6 Speaker System with 4 mid-range speakers and 2 tweeters gives a powerful 30W Power Output A centralized stereo sound system delivers a marvelous audio experience.
- The best frequency range from 60 Hz (for low bass) to 20 Hz (for high notes in an action-packed movie) is available. It supports Dolby Audio and DTS-HD, making it a well rounded audio experience.
- No external speakers are required.
Content on Mi QLED TV
- PatchWall is available as one of the content platforms where you can watch content on your favorite online channels and other content streaming OTT platforms. and know about the upcoming shows The other two additional content platforms include; Discovery + and LionsGate Play. Sudip Sahu said that they have integrated more than 20+ content partners.
- Watchlist feature also exists where you can create your own list from all different apps at one single place and you have your own super watch list.
More features of Mi QLED TV include:-
- One of the first TVs with Android TV 10 brings a lot of under the foot performance improvement giving a smoother fluidic experience.
- This Android TV comes with Google Assistant, which allows you to perform a number of tasks with simply your voice.
- Chromecast built-in is also there in this TV.
- MediaTek 64-bit Quad-core A55 Processor (Future Ready Technology) coupled with Mali G52 MP2 graphics which gives 6.8 times faster speed than the old gen Mali 450. The processor provides a seamlessly superior audio & picture quality that leaves you spellbound.
- Future-ready Technology includes HDMI 2.1 compatible port. Not just one, it has multiple ports like HDMI x 3, USB x 2, Optical x 1. 3.5mm x 1 to support the next-gen console.
- It also gives e-ARC support (Future Ready Technology) which gives uncompressed high fidelity sound which is great for 5.1 and 7.1 surround systems.
- This TV also comes with ALLM which means Auto Switch to Game Mode for a lag-free gaming experience with your PC or gaming console.
- On the connectivity front, there is Bluetooth 5.0, Dual Band WiFi, 2GB Ram, and an incredible 32GB of storage.
Sudip Sahu also spoke about the Mi Remote with three new implementations and these are; Mi Quick Mute, Mi Quick Settings, and Mi Quick Wake.
- Mi Quick Mute, double-tap the volume down key and make the TV in the mute mode from any screen
- In the Mi Quick settings, by pressing the Mi Button for a long, you can change the plethora of settings like picture quality, sound settings, etc.
- Mi Quick Wake helps you to resume the TV in under 5 seconds.
The price of Mi QLED TV 4K is Rs 54,999/-. The sale starts on 21st December at 12 pm. The TV will be available across mi.com, Mi Home, Mi Studio, and soon it will be available with the Mi Offline partners.
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