How Is The Skin Care Industry Changing In India?

Today, consumers are significantly more aware of not just their skin type and what products work best for them but also what they apply on their skin. They assert their right to define beauty according to their own standards and only choose products that go by these standards.

Perhaps no other situation highlighted the significance of self-care more than the pandemic and skin care forms, a significant part of self/personal care. Amidst the pandemic, consumers, finding themselves confined to their homes, have had plenty of time to dedicate to caring for their skin. They have been finding new skin care routines and painstakingly looking for products that are best suited to their skin type and concerns because, as we know it, there is no one-size-fits-all in skin care.

With changing consumer preferences and behaviour, there is no doubt that the skin care industry in India has evolved immensely in recent years. With increased consumer awareness, easy access to various products and a multichannel approach available, today's consumers are certainly not prepared to settle for less, furthering the constant change in the country's skin care market. That said, let's have a look at how the skin care industry is evolving.

Organic products are becoming the go-to solution

The word Organic has become a criterion of sorts when consumers choose skin care products. Besides, with the informed younger generation becoming interested in practicing sustainable practices, organic skin care products void of harsh chemicals that can damage our skin and overall health, have become increasingly popular. So, in a nod to India's renowned heritage, the skin care industry is leaving no stone unturned to ensure that their ingredients are natural even if they need to be sourced painstakingly. With these ingredients, brands then formulate organic, chemical-free skin care and hair care products to provide natural protection and care to customers' skin.

Adoption of 'skinimalism' (minimal skin care)

The COVID-19 pandemic taught us a lesson that less is a lot more. And the lockdown and work from home culture arose from the focus on being comfortable in your own skin, paving the doors to a new trend known as 'skinimalism.' That means focusing on the essentials and using only the products that will assist you in achieving your healthy skin goal. So today, the skin care industry is focusing on developing clean-beauty-driven skin care solutions that do not contain a host of ingredients but rather a major composition of one ingredient.

The rise of online shopping

The pandemic undoubtedly forced consumers to change their purchasing habits. They are now accustomed to this modern convenience, as it offers them a wide range of options, appealing selling factors, and global accessibility, all from the comfort of their home. And the ensuing lockdowns advanced the online aspects of the industry in all areas. So, seizing the opportunity, India's online beauty industry has exploded. E-commerce has become indispensable for today's beauty customers since it facilitates the availability and accessibility of different brands.

Growing demand for customized products

As touched upon earlier, there is no such thing as a one-size-fits-all answer when it comes to skin care. Therefore, in order to care for your skin, you must first understand what it necessitates. But finding the appropriate product that works for you is a considerable challenge. As a result, personalized skin care products are emphasized, which provide benefits and allow customers to express themselves. Globally, personalized skincare products and services have expanded at a rate of 300 percent per year for the past two years, and experts are predicting a triple-digit rise in the next three years. This alone should be enough to explain why personalized skin care products are revolutionizing the skin care industry.

The organic and natural items will almost certainly gain popularity as consumers' interest in safe products has altered as they've better understood their skin's necessities and preferences. So in order to stay up with the ever-changing needs of customers and to boost the beauty, wellness, and personal care industry, the new-age brands are focused on developing organic, harsh chemical-free, and cruelty-free skin care, hair care, and cosmetic goods, thereby driving the change in the skin care industry further.

(IANS)