Hooghly(WB): To cheer the celebration of democracy, several sweet shops in West Bengal have up come with a unique idea as they embossed political party symbols on the sweets.
This time rosogollas are also giving a new view as they are now coming in a varied hue of green, red and saffron, symbolising the colours of the main contending political parties in this 2019 general elections.
West Bengal has come up with a unique idea as they embossed political party symbols on sweets A traditional sweet shop outlet in Hooghly district is designing the sweets embossed with lotuses, Congress symbols, hammer and sickle and these sweets are flying off the shelves.
“We try to come up with a new variety and this time we have tried these party symbol embossed sweets for this upcoming election. We have also noticed that lotus embossed Sandesh has become an instant hit among many," said Amitava Dey, Owner of Felu Modak.
Dey also added that they are not only getting regular orders from Serampore Lok Sabha constituency, but customers from different constituencies are placing their orders.
Also read:Won't allow attempts to divide the country: Mamata
"Rosogollas were earlier a common factor after the poll results but this year Rosogollas symbolising the colours of Trinamool Congress, Bhartiya Janta Party (BJP) and CPI(M) have become a hit. The Sandesh were also priced between Rs 50 and Rs 500, depending on the size and work,” Dey added.
Voters hope that this upcoming election process in West Bengal, ends on a sweet note.
Hooghly(WB): To cheer the celebration of democracy, several sweet shops in West Bengal have up come with a unique idea as they embossed political party symbols on the sweets.
This time rosogollas are also giving a new view as they are now coming in a varied hue of green, red and saffron, symbolising the colours of the main contending political parties in this 2019 general elections.
West Bengal has come up with a unique idea as they embossed political party symbols on sweets A traditional sweet shop outlet in Hooghly district is designing the sweets embossed with lotuses, Congress symbols, hammer and sickle and these sweets are flying off the shelves.
“We try to come up with a new variety and this time we have tried these party symbol embossed sweets for this upcoming election. We have also noticed that lotus embossed Sandesh has become an instant hit among many," said Amitava Dey, Owner of Felu Modak.
Dey also added that they are not only getting regular orders from Serampore Lok Sabha constituency, but customers from different constituencies are placing their orders.
Also read:Won't allow attempts to divide the country: Mamata
"Rosogollas were earlier a common factor after the poll results but this year Rosogollas symbolising the colours of Trinamool Congress, Bhartiya Janta Party (BJP) and CPI(M) have become a hit. The Sandesh were also priced between Rs 50 and Rs 500, depending on the size and work,” Dey added.
Voters hope that this upcoming election process in West Bengal, ends on a sweet note.
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ELECTION_SWEETS_WEST BENGAL
Hooghly(WB): It's like fish without water.
To think about a Bengali sans the sweet tooth can well be construed as trying to figure out Kolkata football, minus East Bengal and Mohun Bagan.
And titilating those quintessential Bengali sweet teeth in these celebration of democracy times, a select group of sweet shops in West Bengal have up come with a novel idea. They have designed sweets with political party symbols embossed on them.
Talking about sweets in Bengal, one can hardly give the fluffy cottage cheese balls swimming in slurpy bowls of sugar syrup – the Rosogollas, a miss. There is a twist in the Rosogollas too. Other than the usual white colour, they are now coming in a varied hue of green, red and saffron, symbolising the colours of the main contending political parties in this 2019 general elections.
Pulling sweets out of a Bengali is tough. And it's tougher to pull politics out from the same person. Bringing in new flavours in poll campaign has been a long tradition in the state, where sweets have only added more taste.
One such outlet where these sweets have been designed is the traditional sweet shop of Felu Modak in Hooghly district. Sweets embossed with lotuses, twin flowers and hammer and sickle are flying off the shelves in no time.
“We try to come up with a new variety every time elections come knocking. We had tried these party symbol embossed sweets last Assembly elections in 2016, but in a small way. Depending on the demands then, this time we have planned it in a larger scale. Other than the sweets, which we call Sandesh, embossed with party symbols, the Rosogollas are also doing good. We have also noticed that lotus embossed Sandesh have become an instant hit among many. Not only are we getting regular orders from our Sreerampore Lok Sabha constituency, customers are pouring in from other parts of the state with orders. The Rosogollas have also been a huge hit,” said Amitava Dey of Felu Modak.
The Bengali new year is also round the corner, where sweets play a big role in most households. So, sweet shops are already hard pressed with orders and to maintain the cravings of their regular customers. Added to that is the election.
Dey says, Rosogollas were earlier a common factor after the poll results were declared. “But, this year Rosogollas symbolising the colours of Trinamool Congress, BJP and CPI(M) are topping the favourite chart of our customers. The Sandesh are priced anywhere between Rs 50 and Rs 500, depending on the size and work.”
Customers queuing up outside sweet shops this poll season are going back with packs full of sweets to bolster their party workers' morale and also to add a zing to their campaign. And voters hope that election process in West Bengal, which has a notorious tradition of being violent, continue and end on a sweet note.
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