Hyderabad: India is facing one of the worst water crises in its history. Around 600 million of its people face water shortage. Lack of access to clean water is leading to hygiene issues because of which five million people are admitted to ICUs every year.
It was while working closely with soldiers on a project that the idea of a waterless body bath and shampoo popped up in Puneet Gupta’s mind, and that’s how Clensta was launched.
Clensta, formed by joining two words — cleaning and instant — is a start-up that helps people bathe without water. Currently, it caters to the personal hygiene needs of soldiers deployed in areas where there is a lack of water or the weather is extreme, such as Siachen, Jammu and Kashmir and the Andaman and Nicobar islands.
How much you have to pay to enjoy 'Waterless bath'?
Currently, the products are available only in the B2B market at Rs 499 and Rs 549 per 100 ml, respectively.
Though priced on the higher side, Gupta claims that, adding that an average human being spends 70 litres on a bath with conventional soap.
Here is the answer to your curiosity. How to use it?
The body wash is very easy to use. A user just has to take 25 ml and massage it gently all over the body. And then wipe dry with a towel.
The motivation behind the Innovation:
“Not only does it take away dirt, dust and odour, it also maintains the Ph of the skin and keeps it moisturised,” says Gupta. “My previous project gave me an opportunity to work with soldiers in the para-military forces. I saw soldiers not being able to move from their positions for two-four days. It was then that I realised that personal hygiene was a major concern for them,” said Gupta, an IIM-Calcutta alumnus, who is also the founder and CEO of Clensta.
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