Rajasthan minister promotes state tourism with #safawithTwitter

After Rajasthan tourism minister gave a clarion call to endorse turban or 'safa' to promote tourism in the state, the trend caught on in Twitter with many Congress leaders and MLAs following suit.

Jaipur: In a unique initiative to promote state tourism, Rajasthan Tourism Minister Vishvendra Singh Bharatpur started a Twitter hashtag #SafaWithTwitter to encourage others to share their 'Safa Experience' on social media.

• Starting #SafaWithTwitter to promote Rajasthan globally and domestically ! Upload your photo wearing a Safa. I further nominate @SachinPilot Sahib, @mlaruparam Ji, @ParveenKaswan Bhai, and @RamniwasGawriya! pic.twitter.com/jDt7dJjU3g

  — Vishvendra Singh Bharatpur (@vishvendrabtp) June 4, 2020 " class="align-text-top noRightClick twitterSection" data="

  Starting #SafaWithTwitter to promote Rajasthan globally and domestically ! Upload your photo wearing a Safa. I further nominate @SachinPilot Sahib, @mlaruparam Ji, @ParveenKaswan Bhai, and @RamniwasGawriya! pic.twitter.com/jDt7dJjU3g

  — Vishvendra Singh Bharatpur (@vishvendrabtp) June 4, 2020

  ">

  Starting #SafaWithTwitter to promote Rajasthan globally and domestically ! Upload your photo wearing a Safa. I further nominate @SachinPilot Sahib, @mlaruparam Ji, @ParveenKaswan Bhai, and @RamniwasGawriya! pic.twitter.com/jDt7dJjU3g

  — Vishvendra Singh Bharatpur (@vishvendrabtp) June 4, 2020

  
  

Many state ministers and Congress MLAs have responded to the trend and jumped on the bandwagon.

Talking about the campaign, the Tourism Minister said that history shows that the 'Safa' (turban) has played an important role in preserving the heritage and honour of Rajasthan.

• So I see that my previous tweet hit the spot: #SafaTwitter! https://t.co/1F86Pz1Iw3

  — Shashi Tharoor (@ShashiTharoor) June 5, 2020 " class="align-text-top noRightClick twitterSection" data="

  So I see that my previous tweet hit the spot: #SafaTwitter! https://t.co/1F86Pz1Iw3

  — Shashi Tharoor (@ShashiTharoor) June 5, 2020

  ">

  So I see that my previous tweet hit the spot: #SafaTwitter! https://t.co/1F86Pz1Iw3

  — Shashi Tharoor (@ShashiTharoor) June 5, 2020

  
  

Even today, its tradition has been kept intact as part and parcel of the dress code.

• #SafaWithTwitter pic.twitter.com/Zj8xRczI99

  — Jaiveer Shergill (@JaiveerShergill) June 4, 2020 " class="align-text-top noRightClick twitterSection" data="

  #SafaWithTwitter pic.twitter.com/Zj8xRczI99

  — Jaiveer Shergill (@JaiveerShergill) June 4, 2020

  ">

  #SafaWithTwitter pic.twitter.com/Zj8xRczI99

  — Jaiveer Shergill (@JaiveerShergill) June 4, 2020

  
  

The campaign is a unique initiative to not only promote the tourism of Rajasthan but also a pledge to preserve the state's heritage through its people for times to come.

• शौर्य और साहस का प्रतीक राजस्थान की पगड़ी।#SafaWithTwitter pic.twitter.com/Fg7DNgIRKm

  — Raj Bhavan Rajasthan (@RajBhavanJaipur) June 5, 2020 " class="align-text-top noRightClick twitterSection" data="

  शौर्य और साहस का प्रतीक राजस्थान की पगड़ी।#SafaWithTwitter pic.twitter.com/Fg7DNgIRKm

  — Raj Bhavan Rajasthan (@RajBhavanJaipur) June 5, 2020

  ">

  शौर्य और साहस का प्रतीक राजस्थान की पगड़ी।#SafaWithTwitter pic.twitter.com/Fg7DNgIRKm

  — Raj Bhavan Rajasthan (@RajBhavanJaipur) June 5, 2020

  
  

Read: Jaipur tuskers pay floral tributes to Kerala's pregnant wild elephant

The trend began with the Tourism Minister sharing a photo of himself wearing a colourful 'Safa'. Soon, the campaign received an overwhelming response, cutting across party lines, with Rajasamand MP Diya Kumari, BJP State President Dr. Satish Poonia and BJP leader Abhimanyu Singh Rajvi, grandson of former Vice President of India, Bhairon Singh Shekhawat, joining the campaign.

• In support of #SafaWithTwitter!
  पगड़ी राजस्थान की शान है।
  वीर धरा की पहचान है।@avinashkalla @vishvendrabtp pic.twitter.com/C5jtlXKrcg

  — Sachin Pilot (@SachinPilot) June 4, 2020 " class="align-text-top noRightClick twitterSection" data="

  In support of #SafaWithTwitter!
  पगड़ी राजस्थान की शान है।
  वीर धरा की पहचान है।@avinashkalla @vishvendrabtp pic.twitter.com/C5jtlXKrcg

  — Sachin Pilot (@SachinPilot) June 4, 2020

  ">

  In support of #SafaWithTwitter!
  पगड़ी राजस्थान की शान है।
  वीर धरा की पहचान है।@avinashkalla @vishvendrabtp pic.twitter.com/C5jtlXKrcg

  — Sachin Pilot (@SachinPilot) June 4, 2020

  
  

Following in their footsteps, Rajasthan Deputy Chief Minister Sachin Pilot, Minister for Transport and Soldiers Welfare Department Pratap Singh Khachariyawas, Minister for Sports and Youth Affairs Ashok Chandna, Minister for Mining and GauPalan Pramod Jain Bhaya, Minister for Higher Education (Independent Charge) Bhanwar Singh Bhati, among others also shared their photos of donning a 'Safa'.

• Thank you @Jodha4life ji, Here's the picture with Rajasthan's pride safa.
  Great initiative by @vishvendrabtp ji for promotion of Rajasthani culture.#SafaWithTwitter pic.twitter.com/t8POEfKvzt

  — Satish Poonia (@DrSatishPoonia) June 5, 2020 " class="align-text-top noRightClick twitterSection" data="

  Thank you @Jodha4life ji, Here's the picture with Rajasthan's pride safa.
  Great initiative by @vishvendrabtp ji for promotion of Rajasthani culture.#SafaWithTwitter pic.twitter.com/t8POEfKvzt

  — Satish Poonia (@DrSatishPoonia) June 5, 2020

  ">

  Thank you @Jodha4life ji, Here's the picture with Rajasthan's pride safa.
  Great initiative by @vishvendrabtp ji for promotion of Rajasthani culture.#SafaWithTwitter pic.twitter.com/t8POEfKvzt

  — Satish Poonia (@DrSatishPoonia) June 5, 2020

  
  

Apart from politicians, Rajasthani folk singer Rajnigandha Shekhawat, Indian film director Vivek Agnihotri, author Anuradha Goyal as well as several civil servants, bloggers, journalists, anchors and the general public have also joined the campaign with the numbers growing each day.