Hyderabad: Taking a cue from the Congress and BJP, the Telugu Desam Party has stepped up its social media game ahead of the simultaneous polls in Andhra Pradesh.
National parties have gone the whole hog on creating election-special content like issue-based memes, jokes, GIFs and short-format videos to bombard various social media platforms and woo millions of voters.
Taking a leaf out of their book, the Telugu Desam Party - which already enjoys a dedicated following on popular social media sites like Facebook and Twitter, has now set its sights on WhatsApp.
The party has now come up with Whatsapp stickers, which are majorly based on the Chandrababu Naidu government's welfare schemes.
A plethora of stickers have been introduced, which are aimed at making the voter understand the schemes of the government. Information like the reach and money spent on each particular scheme is highlighted in the stickers.
The most prominent stickers sing praises of schemes and projects like 'Chandranna Bima Yojana', 'Anna Canteen', Polavaram project and capital Amaravati's construction.
Stickers of TDP's founder-president NT Rama Rao, present party chief Chandrababu Naidu, and AP IT minister Nara Lokesh are being shared the most.
The TDP is not the only party which has jumped on to the bandwagon. The trend to reach out to their voters via social media platforms has caught up with many politicians, the recent ones being Bahujan Samajwadi Party (BSP) supremo Mayawati and Congress General Secretary Priyanka Gandhi Vadra who are now on Twitter.
"Some political parties have appointed social media 'warriors' to reach out to the public on digital platforms. They are working round-the-clock as political content aggregators, preparing fiery content for social media trollers," said social media expert Anoop Mishra.
Social media experts further opine that the game is set to go dirty, with more and more politicians taking jibes and trading barbs on social media platforms, which will then be reworked upon by creative agencies to flood Facebook, WhatsApp and Twitter.
Read:TDP releases list of candidates for LS, Assembly polls
