Mumbai: Cricket icon Sachin Tendulkar on Thursday said he would initiate legal action against a casino for using his morphed images to promote itself on social media.
It is learnt that Tendulkar's images were used to promote 'Big Daddy' casino, which is located in Goa.
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"While my legal team will be taking the required action, I felt it was important for me to share this information with everyone," the legendary right-handed batter posted on his Twitter page.
"It has come to my notice that there are multiple ads being shown on social media platforms, with a morphed photo showing me endorsing a casino," he further said.
The 48-year-old Tendulkar, who has numerous records under his belt and also been a former national captain, stressed that he was pained to see his images being used to mislead people.
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"I have never endorsed gambling, tobacco or alcohol - directly or indirectly, in an individual capacity. It pains to see that my images are being used to mislead people," added Tendulkar.
PTI
