ETV Bharat / sitara

Richa Chadha reacts to backlash over Madam Chief Minister poster

Actor Richa Chadha and the makers of her upcoming film Madam Chief Minister faced the wrath of social media over casual casteism and stereotyping the Dalit community as film's poster features Richa holding a broom. Following the criticisms, Richa has issued an apology and said that the team's heart is in right place and they regret hurting people's sentiments.

Richa Chadha reacts to backlash over Madam Chief Minister poster
Richa Chadha reacts to backlash over Madam Chief Minister poster
author img

By

Published : Jan 15, 2021, 1:49 PM IST

Hyderabad: Bollywood actor Richa Chadha has reacted to the Madam Chief Minister poster controversy after netizens called out her and the makers of the film for casual casteism.

Reacting to the criticism, Richa issued a statement on her social media. Chadha said that the team's heart is in right place and they regret hurting people's sentiments.

Madam Chief Minister poster
Madam Chief Minister poster

"This film was a learning experience for me, for us all. The promotions were no different. The first poster that was released faced severe criticism, rightly so. What to me (and my privileged eyes) was a mere prop used by my character in a scene, came across as a stereotypical portrayal of Dalits for many of our people," penned Richa.

Richa Chadha reacts to backlash over Madam Chief Minister poster
Richa Chadha reacts to backlash over Madam Chief Minister poster

WATCH | Richa Chadha gives tight hug to Ali Fazal as he sees her off at airport

She added, "As an actor, I receive the communication for posting, complete with the copy, handles and hashtags. Needless to say, I have no role in the designing of promotional materials. By saying this, I am not throwing the makers under the bus. They realised this inadvertent error and took this criticism in their stride. They responded immediately by retracting the objectionable poster and by releasing a new poster the very next day. It was a regrettable and a completely unintentional oversight, not a deliberate insinuation. We are sorry. Our heart is in the right place. Hopefully you will see that for yourself when you watch the film."

The actor has also underlined that Madam Chief Minister is the story of 'one feisty oddball of a woman' who fights patriarchy, caste oppression and brutal violence to bring about the change.

  • " class="align-text-top noRightClick twitterSection" data="">

"We have made this film for love, as though we were on a mission to tell this story. Tara, one feisty oddball of a woman, fights patriarchy, caste oppression, brutal violence along with the usual betrayals of politics, to rise to the top and affect change. And she does so with incredible dignity and courage. I could relate to her righteous rage. She spoke to me. As the film nears release, I am becoming aware that I have to say goodbye to Tara. I am also aware that she will never entirely leave my side," she concluded with a heart emoji.

Richa Chadha reacts to backlash over Madam Chief Minister poster
Richa Chadha reacts to backlash over Madam Chief Minister poster

Produced by Bhushan Kumar, Krishan Kumar, Naren Kumar, and Dimple Kharbanda, Madam Chief Minister is slated to release on January 22, 2021.

Hyderabad: Bollywood actor Richa Chadha has reacted to the Madam Chief Minister poster controversy after netizens called out her and the makers of the film for casual casteism.

Reacting to the criticism, Richa issued a statement on her social media. Chadha said that the team's heart is in right place and they regret hurting people's sentiments.

Madam Chief Minister poster
Madam Chief Minister poster

"This film was a learning experience for me, for us all. The promotions were no different. The first poster that was released faced severe criticism, rightly so. What to me (and my privileged eyes) was a mere prop used by my character in a scene, came across as a stereotypical portrayal of Dalits for many of our people," penned Richa.

Richa Chadha reacts to backlash over Madam Chief Minister poster
Richa Chadha reacts to backlash over Madam Chief Minister poster

WATCH | Richa Chadha gives tight hug to Ali Fazal as he sees her off at airport

She added, "As an actor, I receive the communication for posting, complete with the copy, handles and hashtags. Needless to say, I have no role in the designing of promotional materials. By saying this, I am not throwing the makers under the bus. They realised this inadvertent error and took this criticism in their stride. They responded immediately by retracting the objectionable poster and by releasing a new poster the very next day. It was a regrettable and a completely unintentional oversight, not a deliberate insinuation. We are sorry. Our heart is in the right place. Hopefully you will see that for yourself when you watch the film."

The actor has also underlined that Madam Chief Minister is the story of 'one feisty oddball of a woman' who fights patriarchy, caste oppression and brutal violence to bring about the change.

  • " class="align-text-top noRightClick twitterSection" data="">

"We have made this film for love, as though we were on a mission to tell this story. Tara, one feisty oddball of a woman, fights patriarchy, caste oppression, brutal violence along with the usual betrayals of politics, to rise to the top and affect change. And she does so with incredible dignity and courage. I could relate to her righteous rage. She spoke to me. As the film nears release, I am becoming aware that I have to say goodbye to Tara. I am also aware that she will never entirely leave my side," she concluded with a heart emoji.

Richa Chadha reacts to backlash over Madam Chief Minister poster
Richa Chadha reacts to backlash over Madam Chief Minister poster

Produced by Bhushan Kumar, Krishan Kumar, Naren Kumar, and Dimple Kharbanda, Madam Chief Minister is slated to release on January 22, 2021.

ETV Bharat Logo

Copyright © 2025 Ushodaya Enterprises Pvt. Ltd., All Rights Reserved.