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Family objects to using Sushant as poster boy for mental awareness

After Sushant Singh Rajput's brother-in-law objected to using the late actor as a poster boy for mental health awareness, producer Ekta Kapoor announced her temporary disassociation from Pavitra Rishta fund.

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Published : Aug 19, 2020, 1:46 PM IST

Family objects to using Sushant as poster boy for mental awareness, Ekta disassociates herself from Pavitra Rishta fund
Family objects to using Sushant as poster boy for mental awareness, Ekta disassociates herself from Pavitra Rishta fund

Mumbai: Sushant Singh Rajput's brother-in-law Vishal Kirti recently issued a statement on social media where he mentioned that the late actor's family has not endorsed any for-profit activity using the late actor's name. Ekta Kapoor now announced her disassociation from Pavitra Rishta fund.

The TV czarina took to Instagram and shared a post which stated that "While I support the cause of mental health, I disassociate myself from the Pavitra Rishta funs till investigations are carried out and we have a clear picture on Sushant's unfortunate death. I withdraw myself from this fund individually as of now, as it seems that there is more to this tragic incident. Like the rest of the country, I would like the truth to come out."

"Even though this is not a fund started by me, but started by Zee and is a needed one at that, I am always with Zee for any other mental awareness fund that they want to do, but on this one I would like to respectfully disassociate myself. #SSR Hope the truth prevails," she captioned.

READ |After SC order, CBI to get all evidence from Mumbai police

Earlier, Vishal has issued a statement on social media where he mentioned that the late actor's family has not endorsed any for-profit activity using Sushant's name. Also, anyone doing any kind of non-profit activity in Sushant's name should first get written clearance from Sushant's father K.K. Singh or else they might get sued later.

Taking to his unverified Twitter account, Vishal tagged his wife Shweta Singh Kirti and wrote: "@shwetasinghkirt and I don't endorse any commercialization in Sushant's name. If people are doing anything using Sushant's name, it should not be motivated by profit. The family has not endorsed any for-profit activity using Sushant's name. For any non-profit activity in Sushant's name, please get a written clearance from Sushant's father to prevent getting sued later. No to using Sushant as a poster boy for mental health awareness. If the family feels that they have been libeled by any organization or individual, they will pursue legal recourse."

  • @shwetasinghkirt and I don’t endorse any commercialization in Sushant’s name. If people are doing anything using Sushant’s name, it should not be motivated by profit.The family has not endorsed any for-profit activity using Sushant’s name. For any non-profit activity in Sushant’s

    — vishal kirti (@vikirti) August 18, 2020 " class="align-text-top noRightClick twitterSection" data=" ">

For unversed, the Pavitra Rishta fund is committed to creating conversations around mental health and supporting those in need.

Sushant Singh Rajput passed away in Mumbai on June 14. In July, a month after Sushant's demise, producer Ekta Kapoor had joined hands with Zee5 India CEO Tarun Katial to launch the Pavitra Rishta Fund to spread mental health awareness among people.

Pavitra Rishta was the Ekta Kapoor TV series that made Sushant a household name, in his role of Manav Deshmukh.

Mumbai: Sushant Singh Rajput's brother-in-law Vishal Kirti recently issued a statement on social media where he mentioned that the late actor's family has not endorsed any for-profit activity using the late actor's name. Ekta Kapoor now announced her disassociation from Pavitra Rishta fund.

The TV czarina took to Instagram and shared a post which stated that "While I support the cause of mental health, I disassociate myself from the Pavitra Rishta funs till investigations are carried out and we have a clear picture on Sushant's unfortunate death. I withdraw myself from this fund individually as of now, as it seems that there is more to this tragic incident. Like the rest of the country, I would like the truth to come out."

"Even though this is not a fund started by me, but started by Zee and is a needed one at that, I am always with Zee for any other mental awareness fund that they want to do, but on this one I would like to respectfully disassociate myself. #SSR Hope the truth prevails," she captioned.

READ |After SC order, CBI to get all evidence from Mumbai police

Earlier, Vishal has issued a statement on social media where he mentioned that the late actor's family has not endorsed any for-profit activity using Sushant's name. Also, anyone doing any kind of non-profit activity in Sushant's name should first get written clearance from Sushant's father K.K. Singh or else they might get sued later.

Taking to his unverified Twitter account, Vishal tagged his wife Shweta Singh Kirti and wrote: "@shwetasinghkirt and I don't endorse any commercialization in Sushant's name. If people are doing anything using Sushant's name, it should not be motivated by profit. The family has not endorsed any for-profit activity using Sushant's name. For any non-profit activity in Sushant's name, please get a written clearance from Sushant's father to prevent getting sued later. No to using Sushant as a poster boy for mental health awareness. If the family feels that they have been libeled by any organization or individual, they will pursue legal recourse."

  • @shwetasinghkirt and I don’t endorse any commercialization in Sushant’s name. If people are doing anything using Sushant’s name, it should not be motivated by profit.The family has not endorsed any for-profit activity using Sushant’s name. For any non-profit activity in Sushant’s

    — vishal kirti (@vikirti) August 18, 2020 " class="align-text-top noRightClick twitterSection" data=" ">

For unversed, the Pavitra Rishta fund is committed to creating conversations around mental health and supporting those in need.

Sushant Singh Rajput passed away in Mumbai on June 14. In July, a month after Sushant's demise, producer Ekta Kapoor had joined hands with Zee5 India CEO Tarun Katial to launch the Pavitra Rishta Fund to spread mental health awareness among people.

Pavitra Rishta was the Ekta Kapoor TV series that made Sushant a household name, in his role of Manav Deshmukh.

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