Hyderabad: The South Korean electronics giant gave a digital-first look at its latest devices for the home. Organizers used a gaming platform to create the experience.
"2020 has turned out to be a very different year, and we have all needed to adapt to the new normal," says Samsung Europe's chief marketing officer, Benjamin Braun.
"The Premier LSP 90 is the world's first HDR10+ certified projector. So as your film moves from bright to dark scenes, you'll never miss a single detail," says Nathan Sheffield from Samsung Electronics.
"The more you use it, the more your washer will know things, like when you wash, what you wash, and at what temperature," explains Ankush Garg from Samsung Electronics. "And it will use this data to recommend the best cycle for each laundry load and favour your preferences for the next wash."
- No prices were given during the virtual event.
- In past years, Samsung has used Berlin's IFA electronics fair to unveil its latest devices for the home.
- The annual German electronics event is still running this year, but with reduced visitor numbers and just 80 exhibitors. Samsung is skipping the event.
Also Read: Features and Specifications, Price of Samsung's 5 flagship Galaxy devices
(AP, Samsung Electronics)
