Cupertino, California: Apple announced two new live global radio offerings on Apple Music, which will now be available to music fans in 165 countries.
Beginning from August 18, Beats 1, the flagship global radio station, will be renamed Apple Music 1, and two additional radio stations will launch i.e. Apple Music Hits, having songs from the ’80s, ’90s, and 2000s, and Apple Music Country as spotlighting country music.
Oliver Schusser, vice president of Apple Music, Beats & International Content says, “For the past five years if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from a number of the foremost innovative, respected, and beloved people in music.”
He further added that now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will still invest in live radio and make opportunities for listeners around the world to attach to the music they love.
Since Apple Music's launch in 2015, Beats 1 has grown into one among the most-listened-to radio stations within the world and delivered the simplest in-depth artist interviews, more global exclusives, and premieres.
Zane Lowe, Apple Music’s global creative director and the host says, “Apple Music is home — it’s home to artists, it's home to fans, and it's home to incredible music. I’m an obsessive music nerd. I love checking out the foremost exciting new artists and playing them right alongside the foremost essential, established artists of our time because great music doesn't know the difference and Apple Music fans just want to listen to great music. That’s what Apple Music radio is all about.”
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