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Google lays off hundreds of employees to 'cut costs', Fitbit leaders move on

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By ETV Bharat Tech Team

Published : Jan 11, 2024, 11:49 AM IST

Alphabet Inc.'s Google is laying off hundreds of staff working on its digital assistant, hardware and engineering teams. Fitbit executives including the company’s co-founders, James Park and Eric Friedman are reportedly leaving the company.

Alphabet Inc.'s Google is laying off hundreds of staff working on its digital assistant, hardware and engineering teams. Fitbit executives including the company’s co-founders, James Park and Eric Friedman are reportedly leaving the company.
Google(AP)

Hyderabad: Google is laying off hundreds of digital assistant staffs staff, especially in the augmented reality(AR) division while Fitbit co-founders James Park, Eric Friedman and other Fitbit leaders are reportedly leaving the company.

According to Google, the workers in the company's central engineering organization were also hit by the cuts. The Alphabet Inc.'s Google is also laying off employees in the Devices and Services teams, which are responsible for making products like Nest, Fitbit and Pixel.

Google had acquired wearable company Fitbit for $2.1 billion in 2019. However, it could be the end for Fitbit due to the laying off multiple employees.

"A few hundred roles are being eliminated in DSPA (Devices and Services) with the majority of impacts on the 1P AR Hardware team," a Google spokesperson said in a statement.

The Devices & Services teams are responsible for Pixel, Nest, and Fitbit devices. “While we are making changes to our 1P AR hardware team, Google continues to be deeply committed to other AR initiatives, such as AR experiences in our products, and product partnerships," the spokesperson told 9to5Google.

The company said that it remains committed to "serving our Fitbit users well, innovating in the health space with personal AI, and building on the momentum with Pixel Watch, the redesigned Fitbit app, Fitbit Premium service, and the Fitbit tracker line". "This work will continue to be a key part of our new org model," said the tech giant.

Google is switching to a functional organisation model where there will be one team responsible for hardware engineering across Pixel, Nest, and Fitbit hardware. There will be a single leader for such products across all Google hardware, according to reports. (with IANS inputs)

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Hyderabad: Google is laying off hundreds of digital assistant staffs staff, especially in the augmented reality(AR) division while Fitbit co-founders James Park, Eric Friedman and other Fitbit leaders are reportedly leaving the company.

According to Google, the workers in the company's central engineering organization were also hit by the cuts. The Alphabet Inc.'s Google is also laying off employees in the Devices and Services teams, which are responsible for making products like Nest, Fitbit and Pixel.

Google had acquired wearable company Fitbit for $2.1 billion in 2019. However, it could be the end for Fitbit due to the laying off multiple employees.

"A few hundred roles are being eliminated in DSPA (Devices and Services) with the majority of impacts on the 1P AR Hardware team," a Google spokesperson said in a statement.

The Devices & Services teams are responsible for Pixel, Nest, and Fitbit devices. “While we are making changes to our 1P AR hardware team, Google continues to be deeply committed to other AR initiatives, such as AR experiences in our products, and product partnerships," the spokesperson told 9to5Google.

The company said that it remains committed to "serving our Fitbit users well, innovating in the health space with personal AI, and building on the momentum with Pixel Watch, the redesigned Fitbit app, Fitbit Premium service, and the Fitbit tracker line". "This work will continue to be a key part of our new org model," said the tech giant.

Google is switching to a functional organisation model where there will be one team responsible for hardware engineering across Pixel, Nest, and Fitbit hardware. There will be a single leader for such products across all Google hardware, according to reports. (with IANS inputs)

Read More

  1. Trump's ex-lawyer Cohen used Google Bard AI to cite fake court cases
  2. Google settles USD 5 billion privacy lawsuit over tracking people using 'incognito mode'
  3. Google agrees to pay $700 mn in Play Store dispute settlement
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