New Delhi: Accelerating its efforts to increase access to high-quality entertainment for every Indian, Amazon on Wednesday, Jan 13 introduced Prime Video Mobile Edition, a mobile-only plan at an introductory price of Rs 89.
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Announcing the worldwide-first launch of Prime Video Mobile Edition in India!
— amazon prime video IN (@PrimeVideoIN) January 13, 2021 " class="align-text-top noRightClick twitterSection" data="
Mobile-only access to all Amazon Originals, movies and shows. Mobile Edition (ME) will be available starting today for @airtelindia prepaid customers! This is Prime Video built for ME. #PrimeVideoME pic.twitter.com/fKjv46IyZL
">Announcing the worldwide-first launch of Prime Video Mobile Edition in India!
— amazon prime video IN (@PrimeVideoIN) January 13, 2021
Mobile-only access to all Amazon Originals, movies and shows. Mobile Edition (ME) will be available starting today for @airtelindia prepaid customers! This is Prime Video built for ME. #PrimeVideoME pic.twitter.com/fKjv46IyZLAnnouncing the worldwide-first launch of Prime Video Mobile Edition in India!
— amazon prime video IN (@PrimeVideoIN) January 13, 2021
Mobile-only access to all Amazon Originals, movies and shows. Mobile Edition (ME) will be available starting today for @airtelindia prepaid customers! This is Prime Video built for ME. #PrimeVideoME pic.twitter.com/fKjv46IyZL
Prime Video Mobile Edition is a single-user mobile-only plan, providing SD quality streaming to customers which are created especially for a mobile-first country like India.
Prime Video is collaborating with Bharti Airtel ("Airtel"), India's premier communications solutions provider, for the first roll-out of Prime Video Mobile Edition.
"Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition we look forward to entertaining every Indian with our Exclusive and Original content," Jay Marine, Vice President, Amazon Prime Video Worldwide, said in a statement.
As part of the Prime Video Mobile Edition launch in India, all Airtel customers on bundled pre-paid packs can avail of a 30-day free trial by simply signing up to Amazon from the Airtel Thanks app using their mobile number.
After the 30 days free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition through pre-paid recharges starting at an introductory offer of Rs 89, to get 28-days of Prime Video Mobile Edition along with 6GB data or choose a Rs 299 pack of 28-day validity that includes Prime Video Mobile Edition along with unlimited calls, data access of 1.5 GB per day.
Complete Prime Video experience including multi-user access, streaming across devices including Smart TV, and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits including ad-free music with Prime Music, free fast delivery on Amazon.in, Prime Reading and other Prime benefits, will have the option of recharging with a 30-day Amazon Prime membership at Rs 131 or recharge with a Rs 349 pack of 28-day validity that includes Amazon Prime membership along with unlimited calling, data access of 2 GB per day.
Speaking on the collaboration with Airtel, Sameer Batra, Director, Mobile Business Development, Amazon “We are delighted to have Airtel as our first roll-out partner for Prime Video Mobile Edition. This collaboration marks the deepening of the strategic association between Amazon and Airtel. Smartphones powered by pre-paid connections and affordable data are ubiquitous to a large base of Indian customers – Mobile Edition will make Prime Video synonymous with quality entertainment for this large customer group. We look forward to expanding the reach of our service to the entire pre-paid customer base in India.”
The recharges will be available on the Airtel Thanks app or at over a million recharge points across the country.
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