Hyderabad: A video of actor Rashmika Mandanna entering an elevator has caused a wave of controversy. However, it was soon discovered that this video was actually a meticulously engineered deepfake, resulting in calls for action from prominent actors, government officials, and fact-check journalists. The focal point of this uproar has become Rashmika's response to the deepfake video, which has garnered millions of views.
On Monday, Rashmika took to her Instagram Story and reacted to the deepfake video that went viral on Monday, November 5. She wrote, "I feel really hurt to share this and have to talk about the deepfake video of me being spread online. Something like this is honestly, extremely scary, not only for me, but also for each one of us who today is vulnerable to so much harm because of how technology is misused."
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PM @narendramodi ji's Govt is committed to ensuring Safety and Trust of all DigitalNagriks using Internet
— Rajeev Chandrasekhar 🇮🇳 (@Rajeev_GoI) November 6, 2023 " class="align-text-top noRightClick twitterSection" data="
Under the IT rules notified in April, 2023 - it is a legal obligation for platforms to
➡️ensure no misinformation is posted by any user AND
➡️ensure that when reported by… https://t.co/IlLlKEOjtd
">PM @narendramodi ji's Govt is committed to ensuring Safety and Trust of all DigitalNagriks using Internet
— Rajeev Chandrasekhar 🇮🇳 (@Rajeev_GoI) November 6, 2023
Under the IT rules notified in April, 2023 - it is a legal obligation for platforms to
➡️ensure no misinformation is posted by any user AND
➡️ensure that when reported by… https://t.co/IlLlKEOjtdPM @narendramodi ji's Govt is committed to ensuring Safety and Trust of all DigitalNagriks using Internet
— Rajeev Chandrasekhar 🇮🇳 (@Rajeev_GoI) November 6, 2023
Under the IT rules notified in April, 2023 - it is a legal obligation for platforms to
➡️ensure no misinformation is posted by any user AND
➡️ensure that when reported by… https://t.co/IlLlKEOjtd
"Today, as a woman and as an actor, I am thankful for my family, friends, and well-wishers, who are my protection and support system. But if this happened to me when I was in school or college, I genuinely can't imagine how could I ever tackle this. We need to address this as a community and with urgency before more of us are affected by such identity theft," she added.
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yes this is a strong case for legal https://t.co/wHJl7PSYPN
— Amitabh Bachchan (@SrBachchan) November 5, 2023 " class="align-text-top noRightClick twitterSection" data="
">yes this is a strong case for legal https://t.co/wHJl7PSYPN
— Amitabh Bachchan (@SrBachchan) November 5, 2023yes this is a strong case for legal https://t.co/wHJl7PSYPN
— Amitabh Bachchan (@SrBachchan) November 5, 2023
The urgent necessity for a legal and regulatory framework to combat such incidents in India was emphasized by Abhishek Kumar, a fact-check journalist, who brought to light the deepfake video. Drawing attention to the viral video featuring Rashmika Mandanna, Abhishek debunked it as a deepfake video. Taking to X, earlier called Twitter, he wrote, "You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel."
Union Minister Rajeev Chandrasekhar labeled deepfakes as a greater threat compared to misinformation and emphasized the importance of implementing strict measures and regulations on platforms to address this issue. Meanwhile, megastar Amitabh Bachchan extended his support to Abhishek Kumar by retweeting his post and regarded it as a substantial legal case.
Also read:
- Rashmika Mandanna's viral video turns out to be AI manipulated, Amitabh Bachchan calls for legal action
- "Damaging misinformation need to be dealt...", says IT Minister Rajeev Chandrasekhar on Rashmika Mandanna deepfake video
- What's the gossip: Fans react as Shehnaaz Gill gets chatty with Rashmika Mandanna - watch
