Hyderabad: Danish Global retail furniture chain brand, BoConcept opened its first South India store in Hyderabad's Banjara Hills. It is spread across 4000 Sq.ft and constitutes of 14 in-house studios.
Talking to ETV Bharat BoConcept India Director, Navin Khanna said, “We already have a presence in Delhi, Mumbai. We were already catering to a lot of customers from Hyderabad in both the cities. So we felt that there is a lot of traction and interest for our furniture from Hyderabad.”
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BoConcept is souring various material from India. They are selling those products across the world. Explaining this Navin said "There are a lot of things that we source from India across the world. There are a lot of accessories being made in India, that are being exported to Denmark, Which actually we internally import back into Denmark. There is a lot of material that goes into BoConcept’s many stores across the world from India."
On differentiation from other brands, he said “BoConcept is danish Brand. So Scandinavian designs are basically about simple, straight modern lines. The other brands have their own design philosophies. Our differentiation factor is that we are simply a modern design company. While other's are more on contemporary.”
This company is also hoping to expand its stores in Chennai and Bengaluru.
