Mumbai: Honda Motorcycle & Scooter India(HMSI), the second largest two-wheeler-maker, announced the foray into the premium big bike retailing with the first exclusive outlet in Gurugram.
Branded Honda BigWing, these outlets will provide personalised sales and after-sales service experience to Honda big bike models customers.
HMSI big bikes portfolio ranges from the 300-cc CB300R to the 1800-cc Goldwing superbikes, the company said in a statement on Friday.
"We are happy to announce the first BigWing at Gurugram in Haryana which will serve as a roadmap for further expansion of the Silver Wing Mark in the country," said Yadvinder Singh Guleria, senior vice-president for sales and marketing at HMSI.
The exclusive outlet made the first deliveries of GoldWing, Africa Twin and CB300R to customers on Thursday, the company said.
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"Earlier this year, we made a commitment to expand our premium motorcycle business under our Silver Wing-Mark. BigWing will introduce motorcycling enthusiasts to a new side of Honda providing them with a personalised experience," said Minoru Kato, president and chief executive, HMSI.
Honda BigWing is an outcome of the HMSI's bid to create a differentiated experience for its big bike customers, Guleria added.
