ETV Bharat / business

Floods turn Himachal apple business 'sour'

Farmers and trade insiders say this season the overall production, which has been erratic in the past, is good but floods in many states have drastically reduced its demand that further created a glut-like situation, turning the apple business 'sour'.

Concept Image
author img

By

Published : Aug 29, 2019, 12:43 PM IST

Shimla: Due to rain fury and floods, record harvest of apples this season after two consecutive lean years of its production have not brought cheers on the faces of the growers in Himachal Pradesh.

Farmers and trade insiders say this season the overall production, which has been erratic in the past, is good but floods in many states have drastically reduced its demand that further created a glut-like situation, turning the apple business 'sour'.

Apple growers cover their trees so as to save them from hail at Shilaroo 60 km away from Shimla
Apple growers cover their trees so as to save them from hail at Shilaroo 60 km away from Shimla

"As harvesting began in July, growers started piling up their crop in the markets to earn higher rates. Within a few weeks, the price started tumbling owing to glut-like situation," trader Abhishek Nanta at the Dhalli wholesale fruit marker, near here, told IANS.

Later, floods in most of the prominent states like Uttar Pradesh, Gujarat, Rajasthan and Maharashtra has reduced its demand drastically.

Superior grades like Royal Delicious, Red Chief, Super Chief, Oregon Spur and Scarlet Spur also started arriving by mid-August but the price failed to pick up owing to glut-like condition in most of the markets outside the state, mainly Chandigarh and Delhi.

Sher Singh Chauhan, a farmer based in Nankhari in Shimla district, said apple production this season was optimum after eight to 10 years, but the demand was poor.

"The floods in Maharashtra and Gujarat that are the prominent trading hubs of Tamil Nadu, Andhra and Pradesh and Karnataka have impacted our earnings. This year the quality of the fruit was good but the prices was bad," he said.

Chauhan said the bumper production has made his business not profitable.

This season was double whammy for the fruit growers.

"Earlier, the bumper production of cherries had dropped the prices. Now the low price of apple is hitting the growers," Chauhan said, adding only the plum was remunerative crop this time.

According to him, a 20 kg box of Royal Delicious is fetching between Rs 1,200 and Rs 1,800 in Dhalli, while it was around Rs 2,800 last year.

Read more:E-KYC, Digital KYC for opening bank accounts to make process secure: UIDAI

Likewise, Spur varieties are getting up to Rs 2,000 a box, almost Rs 1,000 less compared to last year.

State Horticulture Director M.L. Dhiman told IANS that about 3.7 crore boxes of apples are being estimated in the state this year.

He said 60 per cent of the crop has been harvested till date.

Himachal Pradesh is one of India's major apple-producing regions, with more than 90 per cent of the produce going to the domestic market.

Last year, the state produced 2.18 crore apple boxes, the second consecutive year of less-than-normal yield of 2.5 crore boxes. In 2017-18, the apple production was 2.23 crore boxes.

The delicious variety of apples from Kinnaur district, known for their natural sweetness, colour and succulence, will hit the markets in mid-October.

Agro commodities trading house Adani Agrifresh has targeted to procure 23,000 tonnes of apples this season.

Besides Adani, other prominent private trading houses like CONCOR, Reliance Fresh, Mother Dairy, Big Basket and Dev Bhoomi are also procuring apples.

Surveys of the Horticulture Department show the productivity of apple ranges from six to 11.5 tonnes per hectare in the state, in comparison to 35 to 40 tonnes per hectare in more advanced countries.

The area under apple cultivation in Himachal Pradesh has increased from 3,025 hectares in 1960-61 to 112,500 hectares in 2017-18, which constitutes more than 50 per cent of the total area under fruit cultivation.

To rejuvenate the apple plantation, which largely dates back to British era, and the long-term development of the horticulture sector, the $171.50 million (Rs 1,134 crore) World Bank-funded project is being implemented in the state through the Himachal Pradesh Horticulture Development Society.

Till date, the expenditure of Rs 91.60 crore has been incurred on various activities. About 13.48 lakh planting material has been imported, Horticulture Minister Mohinder Thakur informed the Assembly in a written reply on August 23.

The duration of the project is seven years and will last till 2022-23.

Besides apples, other fruits like pear, peach, cherry, apricot, kiwi, strawberry, olive, almond and plum are the major commercial crops of the state.

Shimla: Due to rain fury and floods, record harvest of apples this season after two consecutive lean years of its production have not brought cheers on the faces of the growers in Himachal Pradesh.

Farmers and trade insiders say this season the overall production, which has been erratic in the past, is good but floods in many states have drastically reduced its demand that further created a glut-like situation, turning the apple business 'sour'.

Apple growers cover their trees so as to save them from hail at Shilaroo 60 km away from Shimla
Apple growers cover their trees so as to save them from hail at Shilaroo 60 km away from Shimla

"As harvesting began in July, growers started piling up their crop in the markets to earn higher rates. Within a few weeks, the price started tumbling owing to glut-like situation," trader Abhishek Nanta at the Dhalli wholesale fruit marker, near here, told IANS.

Later, floods in most of the prominent states like Uttar Pradesh, Gujarat, Rajasthan and Maharashtra has reduced its demand drastically.

Superior grades like Royal Delicious, Red Chief, Super Chief, Oregon Spur and Scarlet Spur also started arriving by mid-August but the price failed to pick up owing to glut-like condition in most of the markets outside the state, mainly Chandigarh and Delhi.

Sher Singh Chauhan, a farmer based in Nankhari in Shimla district, said apple production this season was optimum after eight to 10 years, but the demand was poor.

"The floods in Maharashtra and Gujarat that are the prominent trading hubs of Tamil Nadu, Andhra and Pradesh and Karnataka have impacted our earnings. This year the quality of the fruit was good but the prices was bad," he said.

Chauhan said the bumper production has made his business not profitable.

This season was double whammy for the fruit growers.

"Earlier, the bumper production of cherries had dropped the prices. Now the low price of apple is hitting the growers," Chauhan said, adding only the plum was remunerative crop this time.

According to him, a 20 kg box of Royal Delicious is fetching between Rs 1,200 and Rs 1,800 in Dhalli, while it was around Rs 2,800 last year.

Read more:E-KYC, Digital KYC for opening bank accounts to make process secure: UIDAI

Likewise, Spur varieties are getting up to Rs 2,000 a box, almost Rs 1,000 less compared to last year.

State Horticulture Director M.L. Dhiman told IANS that about 3.7 crore boxes of apples are being estimated in the state this year.

He said 60 per cent of the crop has been harvested till date.

Himachal Pradesh is one of India's major apple-producing regions, with more than 90 per cent of the produce going to the domestic market.

Last year, the state produced 2.18 crore apple boxes, the second consecutive year of less-than-normal yield of 2.5 crore boxes. In 2017-18, the apple production was 2.23 crore boxes.

The delicious variety of apples from Kinnaur district, known for their natural sweetness, colour and succulence, will hit the markets in mid-October.

Agro commodities trading house Adani Agrifresh has targeted to procure 23,000 tonnes of apples this season.

Besides Adani, other prominent private trading houses like CONCOR, Reliance Fresh, Mother Dairy, Big Basket and Dev Bhoomi are also procuring apples.

Surveys of the Horticulture Department show the productivity of apple ranges from six to 11.5 tonnes per hectare in the state, in comparison to 35 to 40 tonnes per hectare in more advanced countries.

The area under apple cultivation in Himachal Pradesh has increased from 3,025 hectares in 1960-61 to 112,500 hectares in 2017-18, which constitutes more than 50 per cent of the total area under fruit cultivation.

To rejuvenate the apple plantation, which largely dates back to British era, and the long-term development of the horticulture sector, the $171.50 million (Rs 1,134 crore) World Bank-funded project is being implemented in the state through the Himachal Pradesh Horticulture Development Society.

Till date, the expenditure of Rs 91.60 crore has been incurred on various activities. About 13.48 lakh planting material has been imported, Horticulture Minister Mohinder Thakur informed the Assembly in a written reply on August 23.

The duration of the project is seven years and will last till 2022-23.

Besides apples, other fruits like pear, peach, cherry, apricot, kiwi, strawberry, olive, almond and plum are the major commercial crops of the state.

ZCZC
PRI COM ECO ESPL
.NEWDELHI DCM49
BIZ-FMCG-SOAP-PRICE
Soap makers reduce prices to boost sales
         New Delhi, Aug 28 (PTI) Leading soap manufacturers have slashed prices on their products following lower palm oil prices to tackle muted growth in the sector.
         Hindustan Unilever Ltd (HUL) has reduced the prices of its popular soap brands - Lux and Lifebuoy - last month.
         "HUL does selective and judicious price changes across its portfolio in the normal course of its business.
         "Given that the commodity prices are expected to remain benign for certain time period, we have taken price reductions in range of 4 per cent to 6 per cent in Lux and Lifebuoy portfolio, while it may be higher on certain packs in order to pass on the benefits to the consumers," HUL said in a statement.
         Lux and Lifebuoy are the leading selling soap brands in the industry.
         Wipro Consumer Care, makers of Santoor soap, has also slashed the prices.
         "...we have also cut prices in soaps, passing on the benefit of lower raw material prices to the consumer. We believe this will help increase consumption," said Wipro Consumer Care president (India consumer care business) Anil Chugh.
         Kolkata-based multi-conglomerate ITC also cut prices due to lower raw material cost about 5-6 weeks back.
         "ITC passed on the benefit of lower raw material costs to consumers through a downward revision in prices about 5-6 weeks back in certain packs of its soap variants," said an ITC spokesperson.
         Data analytics firm Nielsen, in a report, had last month said that in April-June quarter, sales of FMCG items, including soaps, have slowed down.
         "... this quarter has witnessed a slowdown across all food as well as non-food categories with Salty Snacks, Biscuits, Spices, Toilet Soaps, and Packaged tea leading the slowdown," Nielsen had said. PTI KRH
BAL
08281926
NNNN
ETV Bharat Logo

Copyright © 2024 Ushodaya Enterprises Pvt. Ltd., All Rights Reserved.