Facebook unveils new logo to differentiate it from its apps

The new logo uses custom typography and is designed for clarity, with the goal of creating a visual distinction between the company and app.

From toast of town to toxic: Facebook CEO on outs with Democrats

Published : Nov 5, 2019, 1:30 PM IST

Updated : Nov 5, 2019, 8:30 PM IST

San Francisco: Facebook has unveiled a new logo that will differentiate it as a parent company from main apps like Facebook, Instagram, WhatsApp, and more.

The new company logo will further distinguish the company from the main social media Facebook app, which will keep its own branding.

"The new branding was designed for clarity, and uses custom typography and capitalization to create a visual distinction between the company and app," Antonio Lucio, Chief Marketing Officer, said in a statement on Monday.

Facebook New logo

The company has services like the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra (digital currency Libra project).

Over the coming weeks, Facebook will start using the new brand within its products and marketing materials, including a new company website.

The new logo uses custom typography and is "designed for clarity", with the goal of creating a "visual distinction between the company and app".

"This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences," said Facebook.

San Francisco: Facebook has unveiled a new logo that will differentiate it as a parent company from main apps like Facebook, Instagram, WhatsApp, and more.

The new company logo will further distinguish the company from the main social media Facebook app, which will keep its own branding.

Facebook New logo

The company has services like the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra (digital currency Libra project).

Over the coming weeks, Facebook will start using the new brand within its products and marketing materials, including a new company website.

The new logo uses custom typography and is "designed for clarity", with the goal of creating a "visual distinction between the company and app".

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    Washington, Nov 4 (AP) Mark Zuckerberg's social network in Washington is shrinking.

   Bipartisan hostility against Facebook has been building for months, fueled by a series of privacy scandals, the site's role in Russian meddling in the 2016 presidential campaign and accusations that Facebook crushes competitors.

   Now, with the 2020 elections approaching, Democrats especially are homing in on the conduct of the social media giant and its refusal to fact-check political ads and remove false ones.

   "When you're the No. 1 monopoly, people are going to come after you," says John Feehery, a veteran Republican communications strategist. The challenge for Democrats, as he sees it: "They're facing a base that is very angry and restive. So they have to be much more aggressive in taking on corporations."

   Zuckerberg enjoyed a cozy relationship with the Obama administration. But in the face of growing public outrage, the co-founder of the upstart born under the motto "Move fast and break things" is learning the art of smoothing over and piecing back together.

   His new strategy: a personal blitz featuring serial private meetings in Washington with key lawmakers of both parties and President Donald Trump; small, off-the-record dinners at his California home with conservative journalists and opinion makers; and the occasional public address or TV interview.

   Addressing criticisms from Democratic lawmakers and civil rights groups over Facebook's track record on fighting discrimination, Zuckerberg and Chief Operating Officer Sheryl Sandberg planned to host a dinner Monday night with civil rights leaders. The two executives want to hear the leaders' "direct perspective and feedback," the company said.

   The Rev. Al Sharpton said last week that Zuckerberg would meet with him and others to discuss concerns such as Facebook's handling of political messages. Misinformation on the platform can contribute to the suppression of voting by African Americans and other minorities, civil rights leaders say. AP

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Last Updated : Nov 5, 2019, 8:30 PM IST

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Facebook unveils new logo to differentiate it from its apps

The new logo uses custom typography and is designed for clarity, with the goal of creating a visual distinction between the company and app.

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