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Amul enters Indian packaged juices segment

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Published : Mar 27, 2019, 10:49 AM IST

Dairy brand Amul on tuesday entered the packaged food juices segment by launching 'Tru' in collaboration with Almond Branding.

Amul

Mumbai : Dairy brand Amul Tuesday entered the packaged food juices segment by launching 'Tru' in collaboration with Almond Branding.Under the new brand 'Tru', Amul introduces fruit
juices in four flavours mango, orange, apple and lychee priced at Rs 10 for a 200 ml bottle, a release issued here said.

Also read : India's share in consumer goods consumption to double by 2030

Almond Branding is also working on developing the retail visibility and social media launch communication for the brand.

Mumbai : Dairy brand Amul Tuesday entered the packaged food juices segment by launching 'Tru' in collaboration with Almond Branding.Under the new brand 'Tru', Amul introduces fruit
juices in four flavours mango, orange, apple and lychee priced at Rs 10 for a 200 ml bottle, a release issued here said.

Also read : India's share in consumer goods consumption to double by 2030

Almond Branding is also working on developing the retail visibility and social media launch communication for the brand.

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Amul enters Indian packaged juices segment
         Mumbai, Mar 26 (PTI) Dairy brand Amul Tuesday entered
the packaged food juices segment by launching 'Tru' in
collaboration with Almond Branding.
         Under the new brand 'Tru', Amul introduces fruit
juices in four flavours mango, orange, apple and lychee
priced at Rs 10 for a 200 ml bottle, a release issued here
said.
         Almond Branding is also working on developing the
retail visibility and social media launch communication for
the brand.
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