Hyderabad: Anuska Jolly was just 8 when a fellow student of hers was mocked and bullied during a school function. The incident was etched deep in Anuska's mind who had never witnessed bullying until then. She thought over it and decided to start a social initiative to stop bullying and such harassment. Five years later, she has set up a platform where students, as well as parents, can report bullying anonymously through 'Kavach' a smartphone application.
Jolly has also been able to set up a strong network of anti-bullying ambassadors with help from educational institutions, social organisations and experts. The initiative has positively impacted over 2,000 students from over 100 schools and universities, said Jolly as she spoke about the digital platform, she formed three years ago.
Her social initiative not only made her the youngest contestant to pitch her entrepreneurial idea on TV reality show Shark Tank India but also landed her a funding offer of Rs 50 lakh.
The Class 8 student's mobile application 'Kavach' allows students and parents to report incidents of bullying anonymously, giving opportunity to schools and counsellors to tactfully intervene and take action. The incident of the girl being bullied "got registered in my memory and I still cannot forget her face", she was terrified and felt helpless, said Jolly, who was nine years old then.
"I was attending the school annual day when my friends decided to bully the six-year-old girl who they found annoying. They walked up to her and started calling her names and laughed at her," she said.
"Soon, I realised how common the problem is and saw many other children of my age being victims of bullying and losing confidence," said Jolly whose social initiative not only made her the youngest contestant to pitch her entrepreneurial idea on TV reality show Shark Tank India but also landed her a funding offer of Rs 50 lakh.
The Pathways School Gurugram student wants to build a strong network of anti-bullying ambassadors, who will track the progress of those impacted directly or indirectly through the platform and application.
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"I have been running the ABS digital platform for over three years with an aim of spreading awareness about bullying which leaves many scarred and desolated. The platform acts as a community where specialists come together to organise one-on-one sessions in schools against bullying," Jolly said.
The platform also allows people to better understand bullying and its consequences, along with taking a pledge to prevent the menace, she said, adding that it also sells anti-bullying merchandise.
"However, during the process, I realised that most of these incidents do not get reported and hence, do not get resolved. So, I came up with an idea of creating a bullying reporting mobile app 'Kavach' to anonymously report incidents," Jolly said.
"The idea was well-received by judges of (Shark Tank), two of whom even stepped forward to invest in my app at Rs 50 lakh in valuation to help me widen its scale and reach," she said.
Shark Tank India is the indigenous version of Shark Tank, a global entrepreneurial reality show. In India, the show is currently running its first season and has selected 198 candidates out of 50,000 applications. The investors in Jolly's idea are Anupam Mittal, founder and CEO of People Group (Shaadi.com) and Aman Gupta, co-founder of boAt. Daughter of a chartered accountant and an entrepreneur, Jolly has plans to take her entrepreneurial journey forward.
However, she is yet to decide the subjects she would like to study once she finishes school. " but I wish to become an entrepreneur only, I will take this initiative forward. For now, I am looking forward to launching 'Kavach', to reach more children and hold webinars and talks all across the country as well as the world to propagate the anti-bullying message," Jolly said.
