Hyderabad: In order to strengthen safe and healthy practices during these challenging times of COVID-19 pandemic, the World Health Organisation (WHO), the United Nations Foundation and Illumination on Wednesday have partnered to launch a Public Service Announcement (PSA).
Illumination, one of the entertainment industry’s leading producers of event-animated films, is the first Hollywood studio to partner with the WHO, to create an entertaining and educational PSA for global audiences.
Elaborating about the collaboration, Director-General of the World Health Organization Dr Tedros Adhanom said, "At this challenging time, we must find all ways possible to provide hope to people while sharing advice that can protect our health."
WHO is excited to be working with Illumination and Steve Carell and the joys of the Minions and Gru to promote the importance of physical distancing, keeping active and connected, and being kind and compassionate to overcome COVID-19, added Dr Tedros.
He further said that the PSA will be voiced by Academy Award and Emmy Award nominee Steve Carrell. It will be released in multiple languages including Spanish, French, Portuguese and Arabic, among others.
Illumination founder and CEO Chris Meledandri said, “Storytelling is a powerful tool to accelerate positive social change in the world. It is an honour to partner with the WHO and UN Foundation to remind people around the globe to protect themselves, each other and our communities during this pandemic.
I am also appreciative to Participant for helping to organize the collaboration and to my partners at Comcast/NBCU for helping to amplify this important message, added CEO Chris Meledandri.
