New Delhi: With smartphones becoming the primary device for work, streaming, and gaming, seven in every eight smartphone users in India feel innovation in the fast-charging technology is the key and long battery life is what matters the most, the study revealed.
When asked about the importance of smartphone features, 61 per cent respondents cited battery life as a key consideration, just behind the camera, according to the 'Insights On the Go' survey by CyberMedia Research (CMR).
"Whether it be an endless stream of work-related calls or catching up with family and friends, smartphone battery life plays an essential role. For consumers, a long battery life, as well as quickly amping up the battery juice - both are critical," said Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR.
"While smartphone brands push newer technological innovations, consumer priorities are equally centered around the basics, such as smartphone battery. So much so that the battery is a key factor in smartphone purchase priorities," said Satya Mohanty, Head- Industry Consulting Group (ICG), CMR.
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(Inputs from IANS)
