Indians prefer to watch movies on OTT platforms during the social distancing times, a survey by MoMagic

Three in four Indians would prefer to watch a movie on various over-the-top (OTT) platforms in the social distancing times compared to just one in four who would still love to go to a cinema hall, a new survey by MoMagic reveals.

New Delhi: Findings of the survey undertaken by app distribution platform MoMagic reveals that most of the films will be released on OTT platforms. This is because as the lockdown led to the shutting of film shoots. Indians are also making a choice by staying indoors and enjoying the movies on the OTT platforms.

Findings ofIndians prefer to watch movies on OTT platforms during the social distancing times, a survey by MoMagic the survey by MoMagic

"About 71 percent of respondents find ticket price a factor to watch a movie in a theatre, followed by 27 percent who said the price does not matter," said Arun Gupta, CEO, and founder, MoMAGIC Technologies.


Also, "72 percent of the consumers said they would invest in buying a large-screen TV and home theatre to watch their favorite flicks at home rather than a movie hall," Gupta added.

(Inputs from IANS)