Congress launches election slogan 'Ab Hoga NYAY'

The Congress announced 'Ab Hoga NYAY' as its poll slogan for the upcoming Lok Sabha elections. The slogan is derived from Congress's minimum income guarantee scheme Nyuntam Aya Yojana (NYAY).

New Delhi: As a part of its public outreach program, the Indian National Congress (INC) launched its Lok Sabha poll campaign slogan 'Ab Hoga NYAY' (now, there will be justice), on Sunday.

The slogan is based on 'Nyuntam Aya Yojana' (NYAY) or minimum income scheme guaranteed by the Congress if it came to power after the general elections. Anand Sharma, chairman of Congress publicity committee, stated that slogan would help the party reach out to the public.

Keeping Congress president Rahul Gandhi at its core, the visual elements in the campaign are from his interactions over the past few years with people from all walks of life.

"Simplicity, genuineness and honesty, as opposed to hollow, empty slogans and fake promises, is the approach the Congress publicity campaign takes," he said.

"Our publicity campaign during the election is simple and we are trying to live up to the expectations of the people," he added.

Speaking about the idea behind the slogan, the Congress leader said that every citizen of the country wanted justice. He reiterated the employment promise given by his party and stated the youth of the nation wanted better opportunities.

The campaign focused on justice for the poor, unemployed youth, farmers, women, Dalits, tribals and businessmen hit by the goods and services tax (GST), he said.

"For us NYAY is not just a word, but a thought. Today, everyone is seeking justice in some way or the other. Youths are seeking justice in terms of employment, women are seeking justice in terms of safety," Sharma said.

"NYAY is not just a campaign slogan, it is an idea," he added.