'Chowkidar Narendra Modi': BJP steps up social media campaign

Just a day after launching the 'Main Bhi Chowkidar' campaign, Prime Minister Narendra Modi changed his twitter name to 'Chowkidar Narendra Modi', with top BJP leaders following suit and doing the same.

New Delhi: Within a day of launching the 'Main Bhi Chowkidar' campaign on social media, the Bharatiya Janata Party went a step ahead, as Prime Minister Narendra Modi added 'Chowkidar' before his twitter name.

• As Chowkidars of our nation, we are committed to creating a clean economy by using cashless financial transactions.
  
  The menace of corruption and black money has adversely affected us for decades. Time to eliminate these for a better future. #MainBhiChowkidar #ChowkidarPhirSe pic.twitter.com/y44vwyM4xs

  — Chowkidar Piyush Goyal (@PiyushGoyal) March 17, 2019 " class="align-text-top noRightClick twitterSection" data="

  As Chowkidars of our nation, we are committed to creating a clean economy by using cashless financial transactions.
  
  The menace of corruption and black money has adversely affected us for decades. Time to eliminate these for a better future. #MainBhiChowkidar #ChowkidarPhirSe pic.twitter.com/y44vwyM4xs

  — Chowkidar Piyush Goyal (@PiyushGoyal) March 17, 2019

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  As Chowkidars of our nation, we are committed to creating a clean economy by using cashless financial transactions.
  
  The menace of corruption and black money has adversely affected us for decades. Time to eliminate these for a better future. #MainBhiChowkidar #ChowkidarPhirSe pic.twitter.com/y44vwyM4xs

  — Chowkidar Piyush Goyal (@PiyushGoyal) March 17, 2019

Following suit, top BJP leaders, including National President Amit Shah and Union Minister Piyush Goyal too adding the prefix 'Chowkidar' on their twitter handles.

• #Chowkidar Raja Singh pic.twitter.com/ZkqDZ8wTcD

  — Chowkidar Raja Singh (@TigerRajaSingh) March 17, 2019 " class="align-text-top noRightClick twitterSection" data="

  #Chowkidar Raja Singh pic.twitter.com/ZkqDZ8wTcD

  — Chowkidar Raja Singh (@TigerRajaSingh) March 17, 2019

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  #Chowkidar Raja Singh pic.twitter.com/ZkqDZ8wTcD

  — Chowkidar Raja Singh (@TigerRajaSingh) March 17, 2019

Gearing up for the coming Lok Sabha polls, Prime Minister Narendra Modi had on March 11 launched the 'Main Bhi Chowkidar' campaign, calling everyone who were fighting corruption, social evils and working hard for the progress of India, as watchmen.

"Your Chowkidar is standing firm and serving the nation. But, I am not alone. Everyone who is fighting corruption, dirt, social evils is a Chowkidar. Everyone working hard for the progress of India is a Chowkidar," Modi said in a series of tweets.

"Today, every Indian is saying. Main Bhi Chowkidar," he added.

With the tweet, the Prime Minister also shared a 3.45-minute video titled "Take The Pledge", urging people to join Modi on March 31 at 6 p.m. for a video programme titled 'Main Bhi Chowkidar".

In the video, Modi called himself a watchman and said that he was not alone, in a counter to Congress President Rahul Gandhi's "chowkidar chor hai" jibe.

Bharatiya Janata Party sources said the campaign was launched as part of its strategy to turn the tables against Gandhi's jibe as it did in 2014 by aggressively countering former Union Minister Mani Shankar Aiyar's "chaiwalla" jibe.

Following Modi's tweet, several BJP leaders also used the #MainBhiChowkidar hashtag and tweeted.

Read:BJP, Cong slug it out on Twitter after PM Modi's 'Chowkidar' tweet