New Delhi: With a strategic focus on the new business potential that has emerged out from the current landscape, Canon India aims to capture 50 percent market share in the full-frame mirrorless segment in India, according to Kazutada Kobayashi, President, and CEO, Canon India.
"Our newly-launched EOS R5 and EOS R6 cameras will be a breakthrough in the full-frame mirrorless camera category in India. We are witnessing tremendous growth in the multiple genres of professional photography and our new cameras will be a perfect fit for professional photographers and cinematographers," Kobayashi said.
"Every crisis presents an opportunity for businesses to think differently and adapt to the changing landscape. Going forward, we are focused on becoming more agile, changing with new dynamics in the market, and evolved customer requirements," said Kobayashi.
The need of the hour, he said, is to aggressively build positive mindshare and revive consumer interest for both the B2B and B2C products.
The consumers are looking forward to technologies that would enable them to boost their productivity to do more during the current situation.
"Work from home and study from home provides big potential for our PIXMA range of printers in the home segment. We estimate a promising opportunity of 30 percent printer penetration into potential connected homes with device and network connectivity," the Canon India executive stressed.
In the office printing infrastructure, multi-function devices that can print and scan while having in-built cloud connectivity for document storage will become must-haves for fully equipped home-offices.
"Similarly, there has been an increased focus on the health sector in the country, with significant investments in medical technology. It will be a great opportunity for us to grow further in our medical business," he added.
According to Kobayashi, the high-end camera will further enable the company to promote the photography culture in India. The company tweeted about the launch of the 2 cameras.
While the EOS R5 caters to the professional segment with its advanced features and specifications, the EOS R6 targets amateur photographers and videographers who want to scale up from their entry-level cameras.
To know more about the features, click here:-
Features and specifications of Canon EOS R5 and Canon EOS R6 cameras, launched in India
"Both EOS R5 and EOS R6 are one of the most powerful hybrid cameras so far, with features that are revolutionary and incorporated for the first time in the industry as well as in a Canon camera which will be sure to attract the attention of our target audience," Kobayashi said.
Also Read:Just say "Make a WhatsApp call" or "Make a WhatsApp video call" by using Google Assistant
(Inputs from IANS)
