Apple now has an official TikTok account

The account @apple is the official account of Apple on TikTok website and within the TikTok App. So far only, 4138 followers of this account. Apple can use TikTok to reinforce the #ShotoniPhone campaign.

Apple has supposedly created an official account on popular short video-sharing platform TikTok but is yet to post anything from the verified handle.

• Apple's account can be accessed through the username @apple on the TikTok website and within the TikTok app.
• The account (@apple) is relatively new and it has only 4138 followers by the time of writing this article and as of now, Apple has posted no videos to the account.

• Apple can use TikTok to reinforce the #ShotoniPhone campaign, which can be considered a success on Instagram where Apple has over 23 million followers, 9To5Mac reported .
• TikTok is primarily focused on entertaining videos, Apple can definitely share content that has been shot and edited with the iPhone.
• Another possibility is that the company could use its TikTok account as a business account, much like it uses its Twitter account.
• Meanwhile, Apple has already been running ads on the TikTok service, so the account could also be related to its advertising efforts.
  
  

(Inputs from IANS)