Sao Paulo: A model participating in Sao Paulo's Fashion Week has died after getting sick and falling on the catwalk.
A statement from organizers said Tales Soares took ill on Saturday while in a parade of fashion brand Ocksa. A medical team attended to him on the catwalk and Soares was later taken to a hospital, where he was pronounced dead.
The statement did not provide more details.
According to media report, Soares tripped on his shoelace and fell.
People in the crowd initially thought his fall was part of a performance.
A photo in the newspaper showed the model lying face down on the catwalk while paramedics attended to him.