Mumbai : Dairy brand Amul Tuesday entered the packaged food juices segment by launching 'Tru' in collaboration with Almond Branding.Under the new brand 'Tru', Amul introduces fruit
juices in four flavours mango, orange, apple and lychee priced at Rs 10 for a 200 ml bottle, a release issued here said.
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Almond Branding is also working on developing the retail visibility and social media launch communication for the brand.